Found: 13
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GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 2, p. 87, doi. 10.1016/j.intmar.2013.09.003
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- Article
Managing Brands in the Social Media Environment.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 242, doi. 10.1016/j.intmar.2013.09.004
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- Publication type:
- Article
Advertising to Early Trend Propagators: Evidence from Twitter.
- Published in:
- Marketing Science, 2018, v. 37, n. 2, p. 177, doi. 10.1287/mksc.2017.1062
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- Publication type:
- Article
Does Twitter matter? The impact of microblogging word of mouth on consumers' adoption of new movies.
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- Journal of the Academy of Marketing Science, 2015, v. 43, n. 3, p. 375, doi. 10.1007/s11747-014-0388-3
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- Article
Toward a theory of repeat purchase drivers for consumer services.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 215, doi. 10.1007/s11747-008-0118-9
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- Publication type:
- Article
THE FUTURE OF THE BUSINESS SCHOOL: FINDING HOPE IN ALTERNATIVE PASTS.
- Published in:
- Academy of Management Learning & Education, 2021, v. 20, n. 3, p. 459, doi. 10.5465/amle.2021.0275
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- Publication type:
- Article
Social Capital Production in a Virtual P3 Community.
- Published in:
- Journal of Consumer Research, 2008, v. 34, n. 6, p. 832, doi. 10.1086/523291
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- Publication type:
- Article
Beyond the Call of Duty: Why Customers Contribute to Firm-hosted Commercial Online Communities.
- Published in:
- Organization Studies, 2007, v. 28, n. 3, p. 347, doi. 10.1177/0170840607076003
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- Publication type:
- Article
Communal Service Delivery: How Customers Benefit From Participation in Firm-Hosted Virtual P3 Communities.
- Published in:
- Journal of Service Research, 2009, v. 12, n. 2, p. 208, doi. 10.1177/1094670509338618
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- Publication type:
- Article
Exploring Consumptive Moments of Value-Creating Practice in Online Community.
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- Psychology & Marketing, 2015, v. 32, n. 3, p. 319, doi. 10.1002/mar.20782
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- Article
Online Consumption Communities: An Introduction.
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- Psychology & Marketing, 2015, v. 32, n. 3, p. 235, doi. 10.1002/mar.20776
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- Article
Consuming 'Media Trash:' When "Bad" Becomes "Good".
- Published in:
- 2012
- By:
- Publication type:
- Abstract
Practice Consumption and Value Creation: Advancing the Practice Theoretical Ontology of Consumption Community.
- Published in:
- 2011
- By:
- Publication type:
- Abstract