Technology readiness and usage: a global-identity perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 250, doi. 10.1007/s11747-008-0130-0
- By:
- Publication type:
- Article
Works by Westjohn, Stanford A
Results: 12
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Distance and Preference for Full Versus Shared Control: The Moderating Role of Decision-Maker Self-Construal.
- Published in:
- Journal of International Marketing, 2025, v. 33, n. 1, p. 37, doi. 10.1177/1069031X241274180
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- Publication type:
- Article
3
Trust Propensity Across Cultures: The Role of Collectivism.
- Published in:
- Journal of International Marketing, 2022, v. 30, n. 1, p. 1, doi. 10.1177/1069031X211036688
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- Publication type:
- Article
4
Export Performance: A Focus on Discretionary Adaptation.
- Published in:
- Journal of International Marketing, 2017, v. 25, n. 4, p. 70, doi. 10.1509/jim.16.0114
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- Publication type:
- Article
5
Eastern Versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization.
- Published in:
- Journal of International Marketing, 2017, v. 25, n. 1, p. 72, doi. 10.1509/jim.16.0022
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- Publication type:
- Article
6
The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global Versus Local Consumer Culture Positioning.
- Published in:
- Journal of International Marketing, 2016, v. 24, n. 2, p. 22, doi. 10.1509/jim.15.0006
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- Publication type:
- Article
7
The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 1, p. 21, doi. 10.1509/jim.13.0068
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- Publication type:
- Article
8
The Role of Cultural Intelligence in Marketing Adaptation and Export Performance.
- Published in:
- Journal of International Marketing, 2013, v. 21, n. 4, p. 44, doi. 10.1509/jim.13.0055
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- Publication type:
- Article
9
Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective.
- Published in:
- Journal of International Marketing, 2012, v. 20, n. 1, p. 58, doi. 10.1509/jim.10.0154
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- Publication type:
- Article
10
Global Sourcing Strategy and Performance of Knowledge-Intensive Business Services: A Two-Stage Strategic Fit Model.
- Published in:
- Journal of International Marketing, 2009, v. 17, n. 4, p. 90, doi. 10.1509/jimk.17.4.90
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- Publication type:
- Article
11
Order-of-Entry Effects for Service Firms in Developing Markets: An Examination of Multinational Advertising Agencies.
- Published in:
- Journal of International Marketing, 2009, v. 17, n. 2, p. 23, doi. 10.1509/jimk.17.2.23
- By:
- Publication type:
- Article
12
ENVIRONMENTAL DYNAMICS AND FIRST-MOVER ADVANTAGES IN EMERGING MARKETS.
- Published in:
- Marketing Management Journal, 2012, v. 22, n. 1, p. 17
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- Publication type:
- Article