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From 'Lemons' to Lemonade: Lessening the Impact of Adverse Selection through Buyer Trust.
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- Psychology & Marketing, 2013, v. 30, n. 4, p. 332, doi. 10.1002/mar.20609
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- Article
Male and Female Sports Fans: Team Identification, Satisfaction With Team Performance, and Consumption Behavior.
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- Journal of Marketing Development & Competitiveness, 2021, v. 15, n. 2, p. 1, doi. 10.33423/jmdc.v15i2.4329
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- Article
Marketing Entrepreneurship: Linking Alertness to Entrepreneurial Opportunities with Strategic Orientations.
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- Journal of Marketing Development & Competitiveness, 2012, v. 6, n. 3, p. 105
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- Article
A CONCEPTUAL AND QUALITATIVE STUDY OF OUTSOURCING CRITERIA AND THE ROLE OF EMOTIONS IN DECISION-MAKING: THE CASE OF EQUINE SPORTS TRANSPORTATION OUTSOURCING.
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- Journal of Transportation Management, 2019, v. 30, n. 1, p. 49, doi. 10.22237/jotm/1561954020
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- Article
Customer retention in sports organization marketing: examining the impact of team identification and satisfaction with team performance.
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- International Journal of Consumer Studies, 2012, v. 36, n. 3, p. 275, doi. 10.1111/j.1470-6431.2011.00999.x
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- Article
Strategic market orientations before and after industry transition: An entrepreneurship perspective.
- Published in:
- Marketing Review, 2016, v. 16, n. 4, p. 373, doi. 10.1362/146934716X14636478977953
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- Article
EVALUATING THE IMPACT OF STUDENT RESPONSE SYSTEMS ON STUDENT PERFORMANCE.
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- Journal for Advancement of Marketing Education, 2008, v. 13, p. 1
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- Article