Found: 7
Select item for more details and to access through your institution.
The Effects of the Social Influence Approach on Swift Guanxi, Trust and Repurchase Intention When Considering Buyer Dependence.
- Published in:
- Sustainability (2071-1050), 2021, v. 13, n. 14, p. 7777, doi. 10.3390/su13147777
- By:
- Publication type:
- Article
Does Traditional Guanxi Still Matter in Social Commerce: An Empirical Study in Taiwan.
- Published in:
- Journal of Theoretical & Applied Electronic Commerce Research, 2021, v. 16, n. 3, p. 377, doi. 10.3390/jtaer16030024
- By:
- Publication type:
- Article
The Advertising Effect of Official Facebook Fan Pages: Findings from the Fan Pages of 7-11 and Mcdonald in Taiwan.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2013, v. 10, n. 1, p. 43
- By:
- Publication type:
- Article
A study of the SMS Advertising Headlines and Appeals on Advertising Effect.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 2, p. 267
- By:
- Publication type:
- Article
Antecedents and consequences of marketing audits: Empirical evidence from Taiwanese firms.
- Published in:
- Asia Pacific Management Review, 2015, v. 20, n. 3, p. 156, doi. 10.1016/j.apmrv.2014.09.001
- By:
- Publication type:
- Article
THE INFLUENCE OF A STREET VENDOR'S SERVICESCAPE AND SERVICE ENCOUNTER ON CUSTOMERS' EMOTIONAL RESPONSES, MERCHANDISE EVALUATIONS AND PURCHASE INTENTION.
- Published in:
- Commerce & Management Quarterly, 2014, v. 15, n. 4, p. 523
- By:
- Publication type:
- Article
The Impact of Buyer-Seller Guanxi Positioning in Social Commerce Intention: The Buyer's Perspective.
- Published in:
- Journal of Small Business Strategy, 2022, v. 32, n. 1, p. 48, doi. 10.53703/001c.32295
- By:
- Publication type:
- Article