Found: 6
Select item for more details and to access through your institution.
NEGATIVE INFORMATION: PERSPECTIVES AND RESEARCH DIRECTIONS.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 398
- By:
- Publication type:
- Article
THE EFFECTS OF UNFAVORABLE PRODUCT RATING INFORMATION.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 528
- By:
- Publication type:
- Article
A Situational View of Information Content in TV Advertising in the U. S. and U. K.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 1, p. 89, doi. 10.1177/002224298905300108
- By:
- Publication type:
- Article
A Difference In Informational Influences: Services vs. Goods.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 4, p. 389, doi. 10.1007/BF02722069
- By:
- Publication type:
- Article
The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2004, v. 26, n. 1, p. 25, doi. 10.1080/10641734.2004.10505154
- By:
- Publication type:
- Article
The Impact of Negative Network News.
- Published in:
- Journalism Quarterly, 1984, v. 61, n. 2, p. 287, doi. 10.1177/107769908406100207
- By:
- Publication type:
- Article