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Personalisierung im Customer Experience Management.
- Published in:
- Marketing Review St. Gallen, 2023, n. 4, p. 74
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- Publication type:
- Article
Improving the effectiveness of personalized recommendations through attributional cues.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 12, p. 2559, doi. 10.1002/mar.21914
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- Publication type:
- Article