Works matching AU Wedel, Michel

Results: 101

Multi-Index Binary Response Analysis of Large Data Sets.

Published in:

Journal of Business & Economic Statistics, 2010, v. 28, n. 1, p. 67, doi. 10.1198/jbes.2009.07170

By:

Naik, Prasad A.;
Wedel, Michel;
Kamakura, Wagner

Publication type:

Article

An Empirical Bayes Procedure for Improving Individual-Level Estimates and Predictions From Finite Mixtures of Multinomial Logit Models.

Published in:

Journal of Business & Economic Statistics, 2004, v. 22, n. 1, p. 121, doi. 10.1198/073500103288619449

By:

Kamakura, Wagner A.;
Wedel, Michel

Publication type:

Article

An Exponential-Family Multidimensional Scaling Mixture Methodology.

Published in:

Journal of Business & Economic Statistics, 1996, v. 14, n. 4, p. 447, doi. 10.2307/1392253

By:

Wedel, Michel;
DeSarbo, Wayne S.

Publication type:

Article

Exploratory Tobit Factor Analysis for Multivariate Censored Data.

Published in:

Multivariate Behavioral Research, 2001, v. 36, n. 1, p. 53, doi. 10.1207/S15327906MBR3601_03

By:

Kamakura, Wagner A.;
Wedel, Michel

Publication type:

Article

A Multidimensional Scaling Model Accommodating Differential Stimulus Familiarity.

Published in:

Multivariate Behavioral Research, 1998, v. 33, n. 1, p. 41, doi. 10.1207/s15327906mbr3301_2

By:

Bijmolt, Tammo H.A.;
DeSarbo, Wayne S.;
Wedel, Michel

Publication type:

Article

Predicting consumer choice from raw eye-movement data using the RETINA deep learning architecture.

Published in:

Data Mining & Knowledge Discovery, 2024, v. 38, n. 3, p. 1069, doi. 10.1007/s10618-023-00989-7

By:

Unger, Moshe;
Wedel, Michel;
Tuzhilin, Alexander

Publication type:

Article

Challenges and opportunities in high-dimensional choice data analyses.

Published in:

Marketing Letters, 2008, v. 19, n. 3/4, p. 201, doi. 10.1007/s11002-008-9036-3

By:

Naik, Prasad;
Wedel, Michel;
Bacon, Lynd;
Bodapati, Anand;
Bradlow, Eric;
Kamakura, Wagner;
Kreulen, Jeffrey;
Lenk, Peter;
Madigan, David;
Montgomery, Alan

Publication type:

Article

Choice Models and Customer Relationship Management.

Published in:

Marketing Letters, 2005, v. 16, n. 3/4, p. 279, doi. 10.1007/s11002-005-5892-2

By:

Kamakura, Wagner;
Mela, Carl;
Ansari, Asim;
Bodapati, Anand;
Fader, Pete;
Iyengar, Raghuram;
Naik, Prasad;
Neslin, Scott;
Sun, Baohong;
Verhoef, Peter;
Wedel, Michel;
Wilcox, Ron

Publication type:

Article

Market Segment Derivation and Profiling Via a Finite Mixture Model Framework.

Published in:

Marketing Letters, 2002, v. 13, n. 1, p. 17, doi. 10.1023/A:1015059024154

By:

Wedel, Michel;
Desarbo, Wayne S.

Publication type:

Article

Habit Persistence in Time Series Models of Discrete Choice.

Published in:

Marketing Letters, 2001, v. 12, n. 1, p. 25, doi. 10.1023/A:1008163801995

By:

Haaijer, Rinus;
Wedel, Michel

Publication type:

Article

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling.

Published in:

Marketing Letters, 1999, v. 10, n. 3, p. 219, doi. 10.1023/A:1008054316179

By:

Wedel, Michel;
Kamakura, Wagner;
Arora, Neeraj;
Bemmaor, Albert;
Jeongwen Chiang;
Elrod, Terry;
Johnson, Rich;
Lenk, Peter;
Neslin, Scott;
Poulsen, Carsten Stig

Publication type:

Article

Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants.

Published in:

Marketing Letters, 1997, v. 8, n. 3, p. 335, doi. 10.1023/A:1007916714911

By:

Desarbo, Wayne S.;
Ansari, Asim;
Chintagunta, Pradeep;
Himmelberg, Charles;
Jedidi, Kamel;
Johnson, Richard;
Kamakura, Wagner;
Lenk, Peter;
Srinivasan, Kannan;
Wedel, Michel

Publication type:

Article

A Spatial Interaction Model for Deriving Joint Space Maps of Bundle Compositions and Market Segments from Pick-Any/J Data: An Application to New Product Options.

Published in:

Marketing Letters, 1996, v. 7, n. 2, p. 131, doi. 10.1007/BF00434905

By:

Desarbo, Wayne S.;
Ramaswamy, Venkatram;
Wedel, Michel;
Bijmolt, Tammo

Publication type:

Article

Latent Class Metric Conjoint Analysis.

Published in:

Marketing Letters, 1992, v. 3, n. 3, p. 273, doi. 10.1007/BF00994135

By:

Desarbo, Wayne S.;
Wedel, Michel;
Vriens, Marco;
Ramaswamy, Venkatram

Publication type:

Article

Solving and Testing for Regressor-Error (in)Dependence When no Instrumental Variables are Available: With New Evidence for the Effect of Education on Income.

Published in:

Quantitative Marketing & Economics, 2005, v. 3, n. 4, p. 365, doi. 10.1007/s11129-005-1177-6

By:

Ebbes, Peter;
Wedel, Michel;
Böckenholt, Ulf;
Steerneman, Ton

Publication type:

Article

GLIMMIX: Software for Estimating Mixtures and Mixtures of Generalized Linear Models.

Published in:

2001

By:

Wedel, Michel

Publication type:

Product Review

Mixture Model Analysis of Complex Samples.

Published in:

Journal of Classification, 1998, v. 15, n. 2, p. 225, doi. 10.1007/s003579900032

By:

Wedel, Michel;
ter Hofstede, Frenkel;
Steenkamp, Jan-Benedict E.M.

Publication type:

Article

The Impact of App Crashes on Consumer Engagement.

Published in:

Journal of Marketing, 2025, v. 89, n. 4, p. 81, doi. 10.1177/00222429241304322

By:

Shi, Savannah Wei;
Lee, Seoungwoo;
Kalyanam, Kirthi;
Wedel, Michel

Publication type:

Article

The Rise of New Technologies in Marketing: A Framework and Outlook.

Published in:

Journal of Marketing, 2022, v. 86, n. 1, p. 1, doi. 10.1177/00222429211061636

By:

Hoffman, Donna L.;
Moreau, C. Page;
Stremersch, Stefan;
Wedel, Michel

Publication type:

Article

Managing the Versioning Decision over an App's Lifetime.

Published in:

Journal of Marketing, 2021, v. 85, n. 6, p. 44, doi. 10.1177/00222429211000068

By:

Lee, Seoungwoo;
Zhang, Jie;
Wedel, Michel

Publication type:

Article

Video Content Marketing: The Making of Clips.

Published in:

Journal of Marketing, 2018, v. 82, n. 4, p. 86, doi. 10.1509/jm.16.0048

By:

Liu, Xuan;
Wei Shi, Savannah;
Teixeira, Thales;
Wedel, Michel

Publication type:

Article

Marketing Analytics for Data-Rich Environments.

Published in:

Journal of Marketing, 2016, v. 80, n. 6, p. 97, doi. 10.1509/jm.15.0413

By:

Wedel, Michel;
Kannan, P. K.

Publication type:

Article

The Stopping Power of Advertising: Measures and Effects of Visual Complexity.

Published in:

Journal of Marketing, 2010, v. 74, n. 5, p. 48, doi. 10.1509/jmkg.74.5.048

By:

Pieters, Rik;
Wedel, Michel;
Batra, Rajeev

Publication type:

Article

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects.

Published in:

Journal of Marketing, 2004, v. 68, n. 2, p. 36, doi. 10.1509/jmkg.68.2.36.27794

By:

Pieters, Rik;
Wedel, Michel

Publication type:

Article

A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness.

Published in:

Journal of Marketing, 1999, v. 63, n. 2, p. 55, doi. 10.1177/002224299906300204

By:

Steenkamp, Jan-Benedict E.M.;
Hofstede, Frenkel ter;
Wedel, Michel

Publication type:

Article

Online Advertising Suppresses Visual Competition during Planned Purchases.

Published in:

Journal of Consumer Research, 2021, v. 48, n. 3, p. 374, doi. 10.1093/jcr/ucab017

By:

van der Lans, Ralf;
Pieters, Rik;
Wedel, Michel

Publication type:

Article

Goal Control of Attention to Advertising: The Yarbus Implication.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 2, p. 224, doi. 10.1086/519150

By:

PIETERS, RIK;
WEDEL, MICHEL

Publication type:

Article

Eye-Movement Analysis of Search Effectiveness.

Published in:

Journal of the American Statistical Association, 2008, v. 103, n. 482, p. 452, doi. 10.1198/016214507000000437

By:

Van Der Lans, Ralf;
Pieters, Rik;
Wedel, Michel

Publication type:

Article

Nodule Detection with Eye Movements.

Published in:

Journal of Behavioral Decision Making, 2016, v. 29, n. 2/3, p. 254, doi. 10.1002/bdm.1935

By:

Wedel, Michel;
Yan, Jin;
Siegel, Eliot L.;
Li, Hongshuang (Alice)

Publication type:

Article

Applications and Innovations of Eye-movement Research in Judgment and Decision Making.

Published in:

2016

By:

Ashby, Nathaniel J. S.;
Johnson, Joseph G.;
Krajbich, Ian;
Wedel, Michel

Publication type:

Editorial

On estimating finite mixtures of multivariate regression and simultaneous equation models.

Published in:

Structural Equation Modeling, 1996, v. 3, n. 3, p. 266, doi. 10.1080/10705519609540044

By:

Jedidi, Kamel;
Ramaswamy, Venkatram;
DeSarbo, Wayne S.;
Wedel, Michel

Publication type:

Article

Predicting and optimizing marketing performance in dynamic markets.

Published in:

OR Spectrum, 2024, v. 46, n. 1, p. 1, doi. 10.1007/s00291-024-00755-1

By:

Guhl, Daniel;
Paetz, Friederike;
Wagner, Udo;
Wedel, Michel

Publication type:

Article

Employing Travel Time to Compare the Value of Competing Cultural Organizations.

Published in:

Journal of Cultural Economics, 2005, v. 29, n. 1, p. 19, doi. 10.1007/s10824-005-5796-2

By:

Boter, Jaap;
Rouwendal, Jan;
Wedel, Michel

Publication type:

Article

Is Segmentation History?

Published in:

Marketing Research, 2001, v. 13, n. 4, p. 26

By:

Wedel, Michel

Publication type:

Article

THERE MAY BE NO BRAND USER DIFFERENCES, BUT SEGMENTS ARE THERE.

Published in:

2001

By:

Wedel, Michel;
Kamakura, Wagner A.

Publication type:

Letter

Split-Questionnaire Designs: a new tool in survey design and panel management.

Published in:

Marketing Research, 2001, v. 13, n. 2, p. 14

By:

Vriens, Marco;
Wedel, Michel;
Sándor, Zsolt

Publication type:

Article

The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred.

Published in:

Marketing Science, 2015, v. 34, n. 1, p. 134, doi. 10.1287/mksc.2014.0882

By:

Wedel, Michel;
Pieters, Rik

Publication type:

Article

Ad Gist: Ad Communication in a Single Eye Fixation.

Published in:

Marketing Science, 2012, v. 31, n. 1, p. 59, doi. 10.1287/mksc.1110.0673

By:

Pieters, Rik;
Wedel, Michel

Publication type:

Article

Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.

Published in:

Marketing Science, 2010, v. 29, n. 5, p. 783, doi. 10.1287/mksc.1100.0567

By:

Teixeira, Thales S.;
Wedel, Michel;
Pieters, Rik

Publication type:

Article

My Mobile Music: An Adaptive Personalization System for Digital Audio Players.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 52, doi. 10.1287/mksc.1080.0371

By:

Chung, Tuck Siong;
Rust, Roland T.;
Wedel, Michel

Publication type:

Article

Competitive Brand Salience.

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 922, doi. 10.1287/mksc.1070.0327

By:

Van der Lans, Ralf;
Pieters, Rik;
Wedel, Michel

Publication type:

Article

Structural Modeling in Marketing: Review and Assessment.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 604, doi. 10.1287/mksc.1050.0161

By:

Chintagunta, Pradeep;
Erdem, Tülin;
Rossi, Peter E.;
Wedel, Michel

Publication type:

Article

Profile Construction in Experimental Choice Designs for Mixed Logit Models.

Published in:

Marketing Science, 2002, v. 21, n. 4, p. 455, doi. 10.1287/mksc.21.4.455.131

By:

Sándor, Zsolt;
Wedel, Michel

Publication type:

Article

Identifying Spatial Segments in International Markets.

Published in:

Marketing Science, 2002, v. 21, n. 2, p. 160, doi. 10.1287/mksc.21.2.160.154

By:

Hofstede, Frenkel Ter;
Wedel, Michel;
Steenkamp, Jan-Benedict E. M.

Publication type:

Article

The Spatial Representation of Market Information.

Published in:

Marketing Science, 2001, v. 20, n. 4, p. 426, doi. 10.1287/mksc.20.4.426.9759

By:

Desarbo, Wayne S.;
Degeratu, Alexandru M.;
Wedel, Michel;
Saxton, M. Kim

Publication type:

Article

Eye Fixations on Advertisements and Memory for Brands: A Model and Findings.

Published in:

Marketing Science, 2000, v. 19, n. 4, p. 297, doi. 10.1287/mksc.19.4.297.11794

By:

Wedel, Michel;
Pieters, Rik

Publication type:

Article

Utility Covariances and Context Effects in Conjoint MNP Models.

Published in:

Marketing Science, 1998, v. 17, n. 3, p. 236, doi. 10.1287/mksc.17.3.236

By:

Haaijer, Rinus;
Wedel, Michel;
Vriens, Marco;
Wansbeek, Tom

Publication type:

Article

Return on Service Amenities.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 96, doi. 10.1509/jmr.14.0364

By:

HAMILTON, REBECCA W.;
RUST, ROLAND T.;
WEDEL, MICHEL;
DEV, CHEKITAN S.

Publication type:

Article

Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration.

Published in:

Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 563, doi. 10.1509/jmr.13.0398

By:

ELSEN, MILLIE;
PIETERS, RIK;
WEDEL, MICHEL

Publication type:

Article

Identifying Innovators for the Cross-Selling of New Products.

Published in:

Management Science, 2004, v. 50, n. 8, p. 1120, doi. 10.1287/mnsc.1040.0256

By:

Kamakura, Wagner A.;
Kossar, Bruce S.;
Wedel, Michel

Publication type:

Article