Found: 92
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Predicting consumer choice from raw eye-movement data using the RETINA deep learning architecture.
- Published in:
- Data Mining & Knowledge Discovery, 2024, v. 38, n. 3, p. 1069, doi. 10.1007/s10618-023-00989-7
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- Publication type:
- Article
Predicting and optimizing marketing performance in dynamic markets.
- Published in:
- OR Spectrum, 2024, v. 46, n. 1, p. 1, doi. 10.1007/s00291-024-00755-1
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- Publication type:
- Article
Beyond statistical significance: Five principles for the new era of data analysis and reporting.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2024, v. 34, n. 1, p. 177, doi. 10.1002/jcpy.1379
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- Publication type:
- Article
Modeling Eye Movements During Decision Making: A Review.
- Published in:
- Psychometrika, 2023, v. 88, n. 2, p. 697, doi. 10.1007/s11336-022-09876-4
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- Publication type:
- Article
The Rise of New Technologies in Marketing: A Framework and Outlook.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 1, p. 1, doi. 10.1177/00222429211061636
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- Publication type:
- Article
Managing the Versioning Decision over an App's Lifetime.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 6, p. 44, doi. 10.1177/00222429211000068
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- Publication type:
- Article
Online Advertising Suppresses Visual Competition during Planned Purchases.
- Published in:
- Journal of Consumer Research, 2021, v. 48, n. 3, p. 374, doi. 10.1093/jcr/ucab017
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- Publication type:
- Article
BANOVA: Bayesian Analysis of Experiments in Consumer Psychology.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2020, v. 30, n. 1, p. 3, doi. 10.1002/jcpy.1111
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- Publication type:
- Article
Video Content Marketing: The Making of Clips.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 4, p. 86, doi. 10.1509/jm.16.0048
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- Publication type:
- Article
Return on Service Amenities.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 96, doi. 10.1509/jmr.14.0364
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- Publication type:
- Article
Marketing Analytics for Data-Rich Environments.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 6, p. 97, doi. 10.1509/jm.15.0413
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- Publication type:
- Article
Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 563, doi. 10.1509/jmr.13.0398
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- Publication type:
- Article
Applications and Innovations of Eye-movement Research in Judgment and Decision Making.
- Published in:
- 2016
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- Publication type:
- Editorial
Nodule Detection with Eye Movements.
- Published in:
- Journal of Behavioral Decision Making, 2016, v. 29, n. 2/3, p. 254, doi. 10.1002/bdm.1935
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- Publication type:
- Article
Adaptive personalization using social networks.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 66, doi. 10.1007/s11747-015-0441-x
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- Publication type:
- Article
The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred.
- Published in:
- Marketing Science, 2015, v. 34, n. 1, p. 134, doi. 10.1287/mksc.2014.0882
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- Publication type:
- Article
Copy Alert: A Method and Metric to Detect Visual Copycat Brands.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 1, doi. 10.1509/jmr.11.0467
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- Publication type:
- Article
Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data.
- Published in:
- Management Science, 2013, v. 59, n. 5, p. 1009, doi. 10.1287/mnsc.1120.1625
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- Publication type:
- Article
Standing Out or Fitting in? Memory Effects of Ad Typicality Depend on Exposure Duration.
- Published in:
- 2013
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- Publication type:
- Abstract
Emotion-Induced Engagement in Internet Video Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 144, doi. 10.1509/jmr.10.0207
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- Publication type:
- Article
Ad Gist: Ad Communication in a Single Eye Fixation.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 59, doi. 10.1287/mksc.1110.0673
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- Publication type:
- Article
When Creativity Meets Repetition: Frequency Effects Depend on Exposure Duration.
- Published in:
- 2011
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- Publication type:
- Abstract
Defining eye-fixation sequences across individuals and tasks: the Binocular-Individual Threshold (BIT) algorithm.
- Published in:
- Behavior Research Methods, 2011, v. 43, n. 1, p. 239, doi. 10.3758/s13428-010-0031-2
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- Publication type:
- Article
The Stopping Power of Advertising: Measures and Effects of Visual Complexity.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 5, p. 48, doi. 10.1509/jmkg.74.5.048
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- Publication type:
- Article
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.
- Published in:
- Marketing Science, 2010, v. 29, n. 5, p. 783, doi. 10.1287/mksc.1100.0567
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- Publication type:
- Article
Raising the BAR: Bias Adjustment of Recognition Tests in Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 387, doi. 10.1509/jmkr.47.3.387
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- Publication type:
- Article
Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 335, doi. 10.1509/jmkr.47.2.335
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- Publication type:
- Article
Retrieving Unobserved Consideration Sets from Household Panel Data.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 63, doi. 10.1509/jmkr.47.1.63
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- Publication type:
- Article
Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. 669, doi. 10.1509/jmkr.46.5.669
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- Publication type:
- Article
Frugal IV alternatives to identify the parameter for an endogenous regressor.
- Published in:
- Journal of Applied Econometrics, 2009, v. 24, n. 3, p. 446, doi. 10.1002/jae.1058
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- Publication type:
- Article
The Effectiveness of Customized Promotions in Online and Offline Stores.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 190, doi. 10.1509/jmkr.46.2.190
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- Publication type:
- Article
My Mobile Music: An Adaptive Personalization System for Digital Audio Players.
- Published in:
- Marketing Science, 2009, v. 28, n. 1, p. 52, doi. 10.1287/mksc.1080.0371
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- Publication type:
- Article
Split Questionnaire Design for Massive Surveys.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 608, doi. 10.1509/jmkr.45.5.608
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- Publication type:
- Article
Competitive Brand Salience.
- Published in:
- Marketing Science, 2008, v. 27, n. 5, p. 922, doi. 10.1287/mksc.1070.0327
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- Publication type:
- Article
Challenges and opportunities in high-dimensional choice data analyses.
- Published in:
- Marketing Letters, 2008, v. 19, n. 3/4, p. 201, doi. 10.1007/s11002-008-9036-3
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- Publication type:
- Article
Optimal Feature Advertising Design Under Competitive Clutter.
- Published in:
- Management Science, 2007, v. 53, n. 11, p. 1815, doi. 10.1287/mnsc.1070.0732
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- Publication type:
- Article
Goal Control of Attention to Advertising: The Yarbus Implication.
- Published in:
- Journal of Consumer Research, 2007, v. 34, n. 2, p. 224, doi. 10.1086/519150
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- Publication type:
- Article
Structural Modeling in Marketing: Review and Assessment.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 604, doi. 10.1287/mksc.1050.0161
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- Publication type:
- Article
Leveraging Missing Ratings to Improve Online Recommendation Systems.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 3, p. 355, doi. 10.1509/jmkr.43.3.355
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- Publication type:
- Article
BAYESIAN ESTIMATION OF CIRCUMPLEX MODELS SUBJECT TO PRIOR THEORY CONSTRAINTS AND SCALE-USAGE BIAS.
- Published in:
- Psychometrika, 2006, v. 71, n. 1, p. 33, doi. 10.1007/S11336-001-0958-4
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- Publication type:
- Article
Choice Models and Customer Relationship Management.
- Published in:
- Marketing Letters, 2005, v. 16, n. 3/4, p. 279, doi. 10.1007/s11002-005-5892-2
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- Publication type:
- Article
Solving and Testing for Regressor-Error (in)Dependence When no Instrumental Variables are Available: With New Evidence for the Effect of Education on Income.
- Published in:
- Quantitative Marketing & Economics, 2005, v. 3, n. 4, p. 365, doi. 10.1007/s11129-005-1177-6
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- Publication type:
- Article
Heterogeneous Conjoint Choice Designs.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 210, doi. 10.1509/jmkr.42.2.210.62285
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- Publication type:
- Article
Employing Travel Time to Compare the Value of Competing Cultural Organizations.
- Published in:
- Journal of Cultural Economics, 2005, v. 29, n. 1, p. 19, doi. 10.1007/s10824-005-5796-2
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- Publication type:
- Article
Analyzing Brand Competition Across Subcategories.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 448, doi. 10.1509/jmkr.41.4.448.47017
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- Publication type:
- Article
Identifying Innovators for the Cross-Selling of New Products.
- Published in:
- Management Science, 2004, v. 50, n. 8, p. 1120, doi. 10.1287/mnsc.1040.0256
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- Publication type:
- Article
Regressor and random-effects dependencies in multilevel models.
- Published in:
- Statistica Neerlandica, 2004, v. 58, n. 2, p. 161, doi. 10.1046/j.0039-0402.2003.00254.x
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- Publication type:
- Article
Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 2, p. 36, doi. 10.1509/jmkg.68.2.36.27794
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- Publication type:
- Article
Global and local covert visual attention: Evidence from a bayesian hidden markov model.
- Published in:
- Psychometrika, 2003, v. 68, n. 4, p. 519, doi. 10.1007/BF02295608
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- Publication type:
- Article
Evidence for covert attention switching from eye-movements. Reply to commentaries on Liechty et al., 2003.
- Published in:
- Psychometrika, 2003, v. 68, n. 4, p. 557, doi. 10.1007/BF02295611
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- Publication type:
- Article