Found: 4
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International Market Entry Strategies: Relational, Digital, and Hybrid Approaches.
- Published in:
- Journal of International Marketing, 2018, v. 26, n. 1, p. 30, doi. 10.1509/jim.17.0034
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- Article
Corporate Sociopolitical Activism and Firm Value.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 5, p. 1, doi. 10.1177/0022242920937000
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- Publication type:
- Article
Dynamic Relationship Marketing.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 5, p. 53, doi. 10.1509/jm.15.0066
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- Article
Endogeneity and marketing strategy research: an overview.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 479, doi. 10.1007/s11747-019-00630-4
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- Article