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Media Selection by Linear Programming.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 1, p. 83, doi. 10.2307/3149343
- By:
- Publication type:
- Article
FUNDAMENTALS OF MARKETING.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
Pricing to Gain Wholesalers' Selling Support.
- Published in:
- Journal of Marketing, 1962, v. 26, n. 3, p. 50, doi. 10.2307/1248302
- By:
- Publication type:
- Article
EVALUATING THE MANAGEMENT OF INVENTORIES. A STOCK AVAILABILITY MODEL.
- Published in:
- Journal of Business Logistics, 1981, v. 2, n. 2, p. 69
- By:
- Publication type:
- Article