Found: 22
Select item for more details and to access through your institution.
INTERACTIONS BETWEEN MARKETING AND R&D DEPARTMENTS IN IMPLEMENTING DIFFERENT BUSINESS STRATEGIES.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1987, v. 8, n. 3, p. 233, doi. 10.1002/smj.4250080303
- By:
- Publication type:
- Article
Compentency, Prior Performance, Opportunity Framing, and Competitive Response: Exploring Some Behavioral Decision Theory Perspectives.
- Published in:
- Marketing Letters, 1996, v. 7, n. 2, p. 147, doi. 10.1007/BF00434906
- By:
- Publication type:
- Article
Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework.
- Published in:
- Journal of Marketing, 1987, v. 51, n. 3, p. 15, doi. 10.2307/1251645
- By:
- Publication type:
- Article
Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence.
- Published in:
- Journal of Marketing, 1987, v. 51, n. 1, p. 1, doi. 10.2307/1251140
- By:
- Publication type:
- Article
The Organization of Marketing Activities: A Contingency Theory of Structure and Performance.
- Published in:
- Journal of Marketing, 1985, v. 49, n. 1, p. 13, doi. 10.1177/002224298504900102
- By:
- Publication type:
- Article
BARGAINING IN AN ASYMMETRICAL POWER STRUCTURE.
- Published in:
- Journal of Marketing, 1981, v. 45, n. 1, p. 104, doi. 10.2307/1251724
- By:
- Publication type:
- Article
Organizational Determinants of the Industrial Salesman's Role Conflict and Ambiguity.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 32, doi. 10.1177/002224297503900106
- By:
- Publication type:
- Article
THE MARKETING RESEARCH PROCESS/READINGS IN THE MARKETING RESEARCH PROCESS.
- Published in:
- 1973
- By:
- Publication type:
- Book Review
Retailers' Reactions to Interest Limitation Laws–Additional Evidence.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 58, doi. 10.2307/1250979
- By:
- Publication type:
- Article
Can "Cooling-off Laws" Really Protect the Consumer?
- Published in:
- Journal of Marketing, 1970, v. 34, n. 2, p. 53, doi. 10.1177/002224297003400209
- By:
- Publication type:
- Article
Valenced Attributions and Risk in New-Product Decisions: How Why Indicates What's Next.
- Published in:
- Psychology & Marketing, 2003, v. 20, n. 5, p. 395, doi. 10.1002/mar.10079
- By:
- Publication type:
- Article
New Product Decision Making: How Chance and Size of Loss Influence What Marketing Managers See and Do.
- Published in:
- Psychology & Marketing, 2002, v. 19, n. 11, p. 957, doi. 10.1002/mar.10046
- By:
- Publication type:
- Article
Organizing for effective new product development: The moderating role of product innovativeness.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 1, p. 48, doi. 10.1177/002224299505900105
- By:
- Publication type:
- Article
Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 3, p. 1, doi. 10.1177/002224299205600301
- By:
- Publication type:
- Article
Upper management control of new product development projects and project performance.
- Published in:
- Journal of Product Innovation Management, 2002, v. 19, n. 3, p. 233, doi. 10.1111/1540-5885.1930233
- By:
- Publication type:
- Article
Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance.
- Published in:
- Journal of Product Innovation Management, 2001, v. 18, n. 4, p. 258, doi. 10.1016/S0737-6782(01)00091-1
- By:
- Publication type:
- Article
The Potential Secondary Effects of Consumer Legislation: A Conceptual Framework.
- Published in:
- Journal of Consumer Affairs, 1974, v. 8, n. 2, p. 144, doi. 10.1111/j.1745-6606.1974.tb00537.x
- By:
- Publication type:
- Article
The Determinants of Salesperson Performance: A Meta-Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 2, p. 103, doi. 10.2307/3151357
- By:
- Publication type:
- Article
Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 156, doi. 10.2307/3150465
- By:
- Publication type:
- Article
Organizational Climate and Job Satisfaction in the Salesforce.
- Published in:
- Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 323, doi. 10.2307/3151014
- By:
- Publication type:
- Article
Measuring the Job Satisfaction of Industrial Salesmen.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 3, p. 254, doi. 10.2307/3151140
- By:
- Publication type:
- Article
Consumer Preferences for Alternative Retail Credit Terms: A Concept Test of the Effects of Consumer Legislation.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 1, p. 70, doi. 10.1177/002224377401100107
- By:
- Publication type:
- Article