Found: 36
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Predicting and optimizing marketing performance in dynamic markets.
- Published in:
- OR Spectrum, 2024, v. 46, n. 1, p. 1, doi. 10.1007/s00291-024-00755-1
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- Article
The impact of corporate sustainability performance on advertising efficiency.
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- OR Spectrum, 2024, v. 46, n. 1, p. 175, doi. 10.1007/s00291-023-00717-z
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- Article
Kann die Nutzung von Chatbots negative Wirkungen von Produktcommodi tisierung auf Markenerfolgsgrößen abschwächen?
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2023, v. 69, n. 4, p. 6
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- Article
Measuring Product Commoditization: Scale Development.
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- Marketing ZFP - Journal of Research & Management, 2023, v. 45, n. 4, p. 3, doi. 10.15358/0344-1369-2023-4-3
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- Article
The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies.
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- Psychology & Marketing, 2023, v. 40, n. 10, p. 2103, doi. 10.1002/mar.21885
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- Article
Comparison of Two Detector Magnetic Systems for the Future Circular Hadron-Hadron Collider.
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- Applied Sciences (2076-3417), 2023, v. 13, n. 18, p. 10387, doi. 10.3390/app131810387
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- Article
The Impact of Bodily Behaviors of Sales Representatives on Charisma Evaluations by Consumers: A Time-Series Perspective.
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- Marketing ZFP - Journal of Research & Management, 2022, v. 44, n. 3, p. 44, doi. 10.15358/0344-1369-2022-3-44
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- Article
Erratum on the Pay-as-You-Wish Model by Chen et al. (2017).
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- Marketing Science, 2022, v. 41, n. 3, p. 657, doi. 10.1287/mksc.2021.1319
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- Article
Effects of Acoustic Stimuli Complementing Out-Of-Home Advertising.
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- Marketing ZFP - Journal of Research & Management, 2022, v. 44, n. 1, p. 23
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- Article
Judging a Book by Its Cover: Assessing the Comprehensibility and Perceived Appearance of Sign Language Avatars.
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- Marketing ZFP - Journal of Research & Management, 2020, v. 42, n. 3, p. 48, doi. 10.15358/0344-1369-2020-3-48
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- Article
Crossmodal Correspondences between Color, Smell, and Texture: Investigating the Sensory Attributes of a Body Lotion.
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- Marketing ZFP - Journal of Research & Management, 2020, v. 42, n. 2, p. 19, doi. 10.15358/0344-1369-2020-2-19
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- Article
A wearable sales assistant: capturing dynamic nonverbal communication behaviors using sensor technology.
- Published in:
- Marketing Letters, 2019, v. 30, n. 1, p. 13, doi. 10.1007/s11002-019-09483-x
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- Article
Forty Years of the Journal "Marketing Zeitschrift für Forschung und Praxis -- Journal of Research and Management": Retrospection and Prospects.
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- Marketing ZFP - Journal of Research & Management, 2018, v. 40, n. 4, p. 5, doi. 10.15358/0344-1369-2018-4-5
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- Article
"The dose makes the poison": Investigating the Optimum Level of a Salesperson's Charisma.
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- Marketing ZFP - Journal of Research & Management, 2018, v. 40, n. 1, p. 35, doi. 10.15358/0344-1369-2018-1-35
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- Article
The Effect of Media Multitasking on Advertising Message Effectiveness.
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- Psychology & Marketing, 2017, v. 34, n. 2, p. 138, doi. 10.1002/mar.20980
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- Article
Einfluss amodaler, sensorischer Verpackungsinformationen auf Assoziationen zum betreffenden Produkt.
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- Marketing ZFP - Journal of Research & Management, 2016, v. 38, n. 3, p. 119, doi. 10.15358/0344-1369-2016-3-119
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- Article
When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews.
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- Advances in Consumer Research, 2016, v. 44, p. 353
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- Article
Memory Effects of Different Relational Links between Brands and Sponsored Events.
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- Psychology & Marketing, 2015, v. 32, n. 10, p. 1031, doi. 10.1002/mar.20841
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- Article
What Drives Ambush Marketer Misidentification?
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- Journal of Sport Management, 2015, v. 29, n. 2, p. 137, doi. 10.1123/JSM.2014-0122
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- Article
The Influence of Shopping Carts on Customer Behavior in Grocery Stores.
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- Marketing ZFP - Journal of Research & Management, 2014, v. 36, n. 3, p. 165, doi. 10.15358/0344-1369_2014_3_165
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- Article
Editorial.
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- Marketing ZFP - Journal of Research & Management, 2013, v. 35, n. 1, p. 3
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- Article
Die Auswirkungen von Einkaufsverwirrung auf das Nachfrageverhalten.
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- Marketing ZFP - Journal of Research & Management, 2013, v. 35, n. 1, p. 8, doi. 10.15358/0344-1369_2013_1_8
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- Article
An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions.
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- Psychology & Marketing, 2012, v. 29, n. 11, p. 907, doi. 10.1002/mar.20573
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- Article
Assessing Advertising Effectiveness: The Potential of Goal-Directed Behavior.
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- Psychology & Marketing, 2012, v. 29, n. 6, p. 411, doi. 10.1002/mar.20530
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- Article
Bericht von den Beratungen der Herausgeber sowie des Herausgeberbeirats im Januar 2012.
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- Marketing ZFP - Journal of Research & Management, 2012, p. 1
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- Article
Editorial.
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- Marketing ZFP - Journal of Research & Management, 2012, p. 1
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- Article
Editorial.
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- Marketing ZFP - Journal of Research & Management, 2011, p. 1
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- Article
Editorial.
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- Marketing ZFP - Journal of Research & Management, 2011, p. 1
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- Publication type:
- Article
Editorial.
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- Marketing ZFP - Journal of Research & Management, 2011, p. 1
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- Publication type:
- Article
Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
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- Marketing ZFP - Journal of Research & Management, 2011, p. 2
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- Article
Research Productivity in Business Economics: The Case of Marketing.
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- German Economic Review, 2009, v. 10, n. 2, p. 243, doi. 10.1111/j.1468-0475.2009.00468.x
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- Article
Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool.
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- Marketing Science, 2008, v. 27, n. 4, p. 600, doi. 10.1287/mksc.1070.0307
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- Article
Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionierungstools.
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- Marketing ZFP - Journal of Research & Management, 2007, p. 4
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- Article
Die Wirkung der kontextbezogenen Verbundpräsentation auf die emotionale Produktbeurteilung.
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- Marketing ZFP - Journal of Research & Management, 2007, p. 4
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- Publication type:
- Article
A Multiple-Item Model of Paired Comparisons: Separating Chance from Latent Preference.
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- Journal of Marketing Research (JMR), 2000, v. 37, n. 4, p. 514, doi. 10.1509/jmkr.37.4.514.18792
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- Article
A MULTIVARIATE POLY MODEL OF BRAND CHOICE AND PURCHASE INCIDENCE.
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- Marketing Science, 1986, v. 5, n. 3, p. 219, doi. 10.1287/mksc.5.3.219
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- Article