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How Consumers Assess Free E-Services: The Role of Benefit-Inflation and Cost-Deflation Effects.
- Published in:
- Journal of Service Research, 2018, v. 21, n. 3, p. 267, doi. 10.1177/1094670517746779
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- Article
Let's Look the Gift Horse in the Mouth: A Closer Examination of How Consumers Respond to Free Offers.
- Published in:
- 2016
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- Publication type:
- Abstract