Works matching AU WEDEL, MICHEL

Results: 101

Is Segmentation History?

Published in:

Marketing Research, 2001, v. 13, n. 4, p. 26

By:

Wedel, Michel

Publication type:

Article

THERE MAY BE NO BRAND USER DIFFERENCES, BUT SEGMENTS ARE THERE.

Published in:

2001

By:

Wedel, Michel;
Kamakura, Wagner A.

Publication type:

Letter

Split-Questionnaire Designs: a new tool in survey design and panel management.

Published in:

Marketing Research, 2001, v. 13, n. 2, p. 14

By:

Vriens, Marco;
Wedel, Michel;
Sándor, Zsolt

Publication type:

Article

Adaptive personalization using social networks.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 66, doi. 10.1007/s11747-015-0441-x

By:

Chung, Tuck;
Wedel, Michel;
Rust, Roland

Publication type:

Article

An Exponential-Family Multidimensional Scaling Mixture Methodology.

Published in:

Journal of Business & Economic Statistics, 1996, v. 14, n. 4, p. 447, doi. 10.2307/1392253

By:

Wedel, Michel;
DeSarbo, Wayne S.

Publication type:

Article

Nodule Detection with Eye Movements.

Published in:

Journal of Behavioral Decision Making, 2016, v. 29, n. 2/3, p. 254, doi. 10.1002/bdm.1935

By:

Wedel, Michel;
Yan, Jin;
Siegel, Eliot L.;
Li, Hongshuang (Alice)

Publication type:

Article

Applications and Innovations of Eye-movement Research in Judgment and Decision Making.

Published in:

2016

By:

Ashby, Nathaniel J. S.;
Johnson, Joseph G.;
Krajbich, Ian;
Wedel, Michel

Publication type:

Editorial

Beyond statistical significance: Five principles for the new era of data analysis and reporting.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2024, v. 34, n. 1, p. 177, doi. 10.1002/jcpy.1379

By:

Wedel, Michel;
Gal, David

Publication type:

Article

BANOVA: Bayesian Analysis of Experiments in Consumer Psychology.

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2020, v. 30, n. 1, p. 3, doi. 10.1002/jcpy.1111

By:

Wedel, Michel;
Dong, Chen

Publication type:

Article

Multi-Index Binary Response Analysis of Large Data Sets.

Published in:

Journal of Business & Economic Statistics, 2010, v. 28, n. 1, p. 67, doi. 10.1198/jbes.2009.07170

By:

Naik, Prasad A.;
Wedel, Michel;
Kamakura, Wagner

Publication type:

Article

An Empirical Bayes Procedure for Improving Individual-Level Estimates and Predictions From Finite Mixtures of Multinomial Logit Models.

Published in:

Journal of Business & Economic Statistics, 2004, v. 22, n. 1, p. 121, doi. 10.1198/073500103288619449

By:

Kamakura, Wagner A.;
Wedel, Michel

Publication type:

Article

Predicting and optimizing marketing performance in dynamic markets.

Published in:

OR Spectrum, 2024, v. 46, n. 1, p. 1, doi. 10.1007/s00291-024-00755-1

By:

Guhl, Daniel;
Paetz, Friederike;
Wagner, Udo;
Wedel, Michel

Publication type:

Article

THE AUTHORS REPLY.

Published in:

American Journal of Epidemiology, 1991, v. 133, n. 3, p. 320, doi. 10.1093/oxfordjournals.aje.a115881

By:

Bloem, Martin W.;
Wedel, Michel

Publication type:

Article

MILD VITAMIN A DEFICIENCY AND RISK OF RESPIRATORY TRACT DISEASES AND DIARRHEA IN PRESCHOOL AND SCHOOL CHILDREN IN NORTHEASTERN THAILAND.

Published in:

American Journal of Epidemiology, 1990, v. 131, n. 2, p. 332, doi. 10.1093/oxfordjournals.aje.a115502

By:

BLOEM, MARTIN W.;
WEDEL, MICHEL;
EGGER, ROBERT J.;
SPEEK, ANDRIES J.;
SCHRIJVER, JAAP;
SAOWAKONTHA, SASTRI;
SCHREURS, WIL H. P.

Publication type:

Article

A PREVALENCE STUDY OF VITAMIN A DEFICIENCY AND XEROPHTHALMIA IN NORTHEASTERN THAILAND.

Published in:

American Journal of Epidemiology, 1989, v. 129, n. 6, p. 1095, doi. 10.1093/oxfordjournals.aje.a115231

By:

BLOEM, MARTIN W.;
WEDEL, MICHEL;
EGGER, ROBBERT J.;
SPEEK, ANDRIES J.;
CHUSILP, KUSUMA;
SAOWAKONTHA, SASTRI;
SCHREURS, W. H. P.

Publication type:

Article

The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred.

Published in:

Marketing Science, 2015, v. 34, n. 1, p. 134, doi. 10.1287/mksc.2014.0882

By:

Wedel, Michel;
Pieters, Rik

Publication type:

Article

Ad Gist: Ad Communication in a Single Eye Fixation.

Published in:

Marketing Science, 2012, v. 31, n. 1, p. 59, doi. 10.1287/mksc.1110.0673

By:

Pieters, Rik;
Wedel, Michel

Publication type:

Article

Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.

Published in:

Marketing Science, 2010, v. 29, n. 5, p. 783, doi. 10.1287/mksc.1100.0567

By:

Teixeira, Thales S.;
Wedel, Michel;
Pieters, Rik

Publication type:

Article

My Mobile Music: An Adaptive Personalization System for Digital Audio Players.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 52, doi. 10.1287/mksc.1080.0371

By:

Chung, Tuck Siong;
Rust, Roland T.;
Wedel, Michel

Publication type:

Article

Competitive Brand Salience.

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 922, doi. 10.1287/mksc.1070.0327

By:

Van der Lans, Ralf;
Pieters, Rik;
Wedel, Michel

Publication type:

Article

Structural Modeling in Marketing: Review and Assessment.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 604, doi. 10.1287/mksc.1050.0161

By:

Chintagunta, Pradeep;
Erdem, Tülin;
Rossi, Peter E.;
Wedel, Michel

Publication type:

Article

Profile Construction in Experimental Choice Designs for Mixed Logit Models.

Published in:

Marketing Science, 2002, v. 21, n. 4, p. 455, doi. 10.1287/mksc.21.4.455.131

By:

Sándor, Zsolt;
Wedel, Michel

Publication type:

Article

Identifying Spatial Segments in International Markets.

Published in:

Marketing Science, 2002, v. 21, n. 2, p. 160, doi. 10.1287/mksc.21.2.160.154

By:

Hofstede, Frenkel Ter;
Wedel, Michel;
Steenkamp, Jan-Benedict E. M.

Publication type:

Article

The Spatial Representation of Market Information.

Published in:

Marketing Science, 2001, v. 20, n. 4, p. 426, doi. 10.1287/mksc.20.4.426.9759

By:

Desarbo, Wayne S.;
Degeratu, Alexandru M.;
Wedel, Michel;
Saxton, M. Kim

Publication type:

Article

Eye Fixations on Advertisements and Memory for Brands: A Model and Findings.

Published in:

Marketing Science, 2000, v. 19, n. 4, p. 297, doi. 10.1287/mksc.19.4.297.11794

By:

Wedel, Michel;
Pieters, Rik

Publication type:

Article

Utility Covariances and Context Effects in Conjoint MNP Models.

Published in:

Marketing Science, 1998, v. 17, n. 3, p. 236, doi. 10.1287/mksc.17.3.236

By:

Haaijer, Rinus;
Wedel, Michel;
Vriens, Marco;
Wansbeek, Tom

Publication type:

Article

Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data.

Published in:

Management Science, 2013, v. 59, n. 5, p. 1009, doi. 10.1287/mnsc.1120.1625

By:

Shi, Savannah Wei;
Wedel, Michel;
Pieters, F.G.M. (Rik)

Publication type:

Article

Optimal Feature Advertising Design Under Competitive Clutter.

Published in:

Management Science, 2007, v. 53, n. 11, p. 1815, doi. 10.1287/mnsc.1070.0732

By:

Pieters, Rik;
Wedel, Michel;
Jie Zhang

Publication type:

Article

Identifying Innovators for the Cross-Selling of New Products.

Published in:

Management Science, 2004, v. 50, n. 8, p. 1120, doi. 10.1287/mnsc.1040.0256

By:

Kamakura, Wagner A.;
Kossar, Bruce S.;
Wedel, Michel

Publication type:

Article

Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory.

Published in:

Management Science, 2002, v. 48, n. 6, p. 765, doi. 10.1287/mnsc.48.6.765.192

By:

Pieters, Rik;
Warlop, Luk;
Wedel, Michel

Publication type:

Article

Goal Control of Attention to Advertising: The Yarbus Implication.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 2, p. 224, doi. 10.1086/519150

By:

PIETERS, RIK;
WEDEL, MICHEL

Publication type:

Article

Indicators of Iodine Status among Adults.

Published in:

Annals of Nutrition & Metabolism, 1992, v. 36, n. 3, p. 129, doi. 10.1159/000177707

By:

Brug, Johannes;
Löwik, Michiel R.H.;
van Binsbergen, Jaap J.;
Odink, Jacobus;
Egger, Rob J.;
Wedel, Michel

Publication type:

Article

Spatial Dependence and Heterogeneity in Bayesian Factor Analysis: A Cross-National Investigation of Schwartz Values.

Published in:

Multivariate Behavioral Research, 2012, v. 47, n. 6, p. 803, doi. 10.1080/00273171.2012.731927

By:

Stakhovych, Stanislav;
Bijmolt, Tammo H. A.;
Wedel, Michel

Publication type:

Article

Predicting consumer choice from raw eye-movement data using the RETINA deep learning architecture.

Published in:

Data Mining & Knowledge Discovery, 2024, v. 38, n. 3, p. 1069, doi. 10.1007/s10618-023-00989-7

By:

Unger, Moshe;
Wedel, Michel;
Tuzhilin, Alexander

Publication type:

Article

Online Advertising Suppresses Visual Competition during Planned Purchases.

Published in:

Journal of Consumer Research, 2021, v. 48, n. 3, p. 374, doi. 10.1093/jcr/ucab017

By:

van der Lans, Ralf;
Pieters, Rik;
Wedel, Michel

Publication type:

Article

Solving and Testing for Regressor-Error (in)Dependence When no Instrumental Variables are Available: With New Evidence for the Effect of Education on Income.

Published in:

Quantitative Marketing & Economics, 2005, v. 3, n. 4, p. 365, doi. 10.1007/s11129-005-1177-6

By:

Ebbes, Peter;
Wedel, Michel;
Böckenholt, Ulf;
Steerneman, Ton

Publication type:

Article

Modeling Eye Movements During Decision Making: A Review.

Published in:

Psychometrika, 2023, v. 88, n. 2, p. 697, doi. 10.1007/s11336-022-09876-4

By:

Wedel, Michel;
Pieters, Rik;
van der Lans, Ralf

Publication type:

Article

Frugal IV alternatives to identify the parameter for an endogenous regressor.

Published in:

Journal of Applied Econometrics, 2009, v. 24, n. 3, p. 446, doi. 10.1002/jae.1058

By:

Ebbes, Peter;
Wedel, Michel;
Böckenholt, Ulf

Publication type:

Article

The Impact of App Crashes on Consumer Engagement.

Published in:

Journal of Marketing, 2025, v. 89, n. 4, p. 81, doi. 10.1177/00222429241304322

By:

Shi, Savannah Wei;
Lee, Seoungwoo;
Kalyanam, Kirthi;
Wedel, Michel

Publication type:

Article

The Rise of New Technologies in Marketing: A Framework and Outlook.

Published in:

Journal of Marketing, 2022, v. 86, n. 1, p. 1, doi. 10.1177/00222429211061636

By:

Hoffman, Donna L.;
Moreau, C. Page;
Stremersch, Stefan;
Wedel, Michel

Publication type:

Article

Managing the Versioning Decision over an App's Lifetime.

Published in:

Journal of Marketing, 2021, v. 85, n. 6, p. 44, doi. 10.1177/00222429211000068

By:

Lee, Seoungwoo;
Zhang, Jie;
Wedel, Michel

Publication type:

Article

Video Content Marketing: The Making of Clips.

Published in:

Journal of Marketing, 2018, v. 82, n. 4, p. 86, doi. 10.1509/jm.16.0048

By:

Liu, Xuan;
Wei Shi, Savannah;
Teixeira, Thales;
Wedel, Michel

Publication type:

Article

Marketing Analytics for Data-Rich Environments.

Published in:

Journal of Marketing, 2016, v. 80, n. 6, p. 97, doi. 10.1509/jm.15.0413

By:

Wedel, Michel;
Kannan, P. K.

Publication type:

Article

The Stopping Power of Advertising: Measures and Effects of Visual Complexity.

Published in:

Journal of Marketing, 2010, v. 74, n. 5, p. 48, doi. 10.1509/jmkg.74.5.048

By:

Pieters, Rik;
Wedel, Michel;
Batra, Rajeev

Publication type:

Article

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects.

Published in:

Journal of Marketing, 2004, v. 68, n. 2, p. 36, doi. 10.1509/jmkg.68.2.36.27794

By:

Pieters, Rik;
Wedel, Michel

Publication type:

Article

A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness.

Published in:

Journal of Marketing, 1999, v. 63, n. 2, p. 55, doi. 10.1177/002224299906300204

By:

Steenkamp, Jan-Benedict E.M.;
Hofstede, Frenkel ter;
Wedel, Michel

Publication type:

Article

Challenges and opportunities in high-dimensional choice data analyses.

Published in:

Marketing Letters, 2008, v. 19, n. 3/4, p. 201, doi. 10.1007/s11002-008-9036-3

By:

Naik, Prasad;
Wedel, Michel;
Bacon, Lynd;
Bodapati, Anand;
Bradlow, Eric;
Kamakura, Wagner;
Kreulen, Jeffrey;
Lenk, Peter;
Madigan, David;
Montgomery, Alan

Publication type:

Article

Choice Models and Customer Relationship Management.

Published in:

Marketing Letters, 2005, v. 16, n. 3/4, p. 279, doi. 10.1007/s11002-005-5892-2

By:

Kamakura, Wagner;
Mela, Carl;
Ansari, Asim;
Bodapati, Anand;
Fader, Pete;
Iyengar, Raghuram;
Naik, Prasad;
Neslin, Scott;
Sun, Baohong;
Verhoef, Peter;
Wedel, Michel;
Wilcox, Ron

Publication type:

Article

Market Segment Derivation and Profiling Via a Finite Mixture Model Framework.

Published in:

Marketing Letters, 2002, v. 13, n. 1, p. 17, doi. 10.1023/A:1015059024154

By:

Wedel, Michel;
Desarbo, Wayne S.

Publication type:

Article

Habit Persistence in Time Series Models of Discrete Choice.

Published in:

Marketing Letters, 2001, v. 12, n. 1, p. 25, doi. 10.1023/A:1008163801995

By:

Haaijer, Rinus;
Wedel, Michel

Publication type:

Article