An Alternative Approach to the Measurement of Emotional Attachment.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 5, p. 360, doi. 10.1002/mar.20700
- By:
- Publication type:
- Article
Works by Voss, Kevin E.
Results: 17
1
2
How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 12, p. 929, doi. 10.1002/mar.20575
- By:
- Publication type:
- Article
3
On building better construct measures: Implications of a general hierarchical model.
- Published in:
- Psychology & Marketing, 2008, v. 25, n. 6, p. 485, doi. 10.1002/mar.20221
- By:
- Publication type:
- Article
4
Consumer evaluation of brand alliance signals.
- Published in:
- Psychology & Marketing, 2006, v. 23, n. 6, p. 465, doi. 10.1002/mar.20130
- By:
- Publication type:
- Article
5
A Consumer Perspective on Foreign Market Entry: Building Brands Through Brand Alliances.
- Published in:
- Journal of International Consumer Marketing, 1999, v. 11, n. 2, p. 39, doi. 10.1300/J046v11n02_03
- By:
- Publication type:
- Article
6
Determinants of Mail-Survey Response: Survey Design Factors and Respondent Factors.
- Published in:
- Psychology & Marketing, 2002, v. 19, n. 3, p. 303, doi. 10.1002/mar.1054
- By:
- Publication type:
- Article
7
One Field, Many Disciplines, One Goal.
- Published in:
- American Journal of Bioethics, 2002, v. 2, n. 4, p. W1, doi. 10.1162/152651602320957411
- By:
- Publication type:
- Article
8
Evaluating the Relationship of Firm Strategic Orientations and New Product Development Program Performance.
- Published in:
- Journal of Marketing Theory & Practice, 2013, v. 21, n. 4, p. 429, doi. 10.2753/MTP1069-6679210406
- By:
- Publication type:
- Article
9
SOCIAL AND EQUITY INFERENCES IN CUSTOMERS' EVALUATION OF SERVICES.
- Published in:
- Journal of Marketing Theory & Practice, 2010, v. 18, n. 3, p. 219, doi. 10.2753/MTP1069-6679180301
- By:
- Publication type:
- Article
10
Using Humor in Conjunction with Negative Consequences in Advertising.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 2, p. 25, doi. 10.1080/10641734.2009.10505264
- By:
- Publication type:
- Article
11
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude.
- Published in:
- Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 310, doi. 10.1509/jmkr.40.3.310.19238
- By:
- Publication type:
- Article
12
Measuring the Hedonic and Utilitarian Dimensions of Attitude: A Generally Applicable Scale.
- Published in:
- Advances in Consumer Research, 1997, v. 24, n. 1, p. 235
- By:
- Publication type:
- Article
13
The Expected Monetary Value of a Student: A Model and Example.
- Published in:
- Journal of Marketing for Higher Education, 2001, v. 10, n. 4, p. 51, doi. 10.1300/J050v10n04_04
- By:
- Publication type:
- Article
14
Brand Alliance Research: In Search of a New Perspective and Directions for Future Research.
- Published in:
- Journal of Marketing Development & Competitiveness, 2011, v. 5, n. 3, p. 81
- By:
- Publication type:
- Article
15
Building Brands through Brand Alliances: Does a Second Ally Help?
- Published in:
- Marketing Letters, 2004, v. 15, n. 2/3, p. 147, doi. 10.1023/B:MARK.0000047390.01552.a2
- By:
- Publication type:
- Article
16
A Comment on the Relationship between Coefficient Alpha and Scale Characteristics.
- Published in:
- Marketing Letters, 2000, v. 11, n. 2, p. 177, doi. 10.1023/A:1008146924781
- By:
- Publication type:
- Article
17
Religious Beliefs and Reproductive Counseling Practices in the Lutheran Church-Missouri Synod.
- Published in:
- 2015
- By:
- Publication type:
- Essay