Works by Viswanathan, Madhu

Results: 33

Men engage in self‐deceptive enhancement, whereas women engage in impression management.

Published in:

Psychology & Marketing, 2023, v. 40, n. 7, p. 1405, doi. 10.1002/mar.21805

By:

Lalwani, Ashok K.;
Lee, Hyejin;
Shrum, L. J.;
Viswanathan, Madhu

Publication type:

Article

A Bottom-Up Approach to Short-Term Immersion in Subsistence Marketplaces.

Published in:

Organization & Environment, 2016, v. 29, n. 4, p. 438, doi. 10.1177/1086026616633255

By:

Viswanathan, Madhu;
Venugopal, Srinivas;
Minefee, Ishva;
Guest, Jeremy S.;
Mariñas, Benito J.;
Bauza, Valerie;
Valentino, Lauren;
Kupaza, Ramadhani;
Jones, Maria

Publication type:

Article

A Bottom-Up Approach to Understanding Low-Income Patients: Implications for Health-Related Policy.

Published in:

Journal of Law, Medicine & Ethics, 2018, v. 46, n. 3, p. 658, doi. 10.1177/1073110518804220

By:

Viswanathan, Madhu;
Duncan, Ronald;
Grigortsuk, Maria;
Sreekumar, Arun

Publication type:

Article

Economic Impact of Category Captaincy: An Examination of Assortments and Prices.

Published in:

Marketing Science, 2021, v. 40, n. 2, p. 261, doi. 10.1287/mksc.2020.1251

By:

Viswanathan, Madhu;
Narasimhan, Om;
John, George

Publication type:

Article

Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 5, p. 1279, doi. 10.1007/s11747-024-01022-z

By:

Viswanathan, Madhu;
Sreekumar, Arun;
Sridharan, Srinivas;
Sinha, Gaurav R.

Publication type:

Article

Higher motivation - greater control? The effect of arousal on judgement.

Published in:

Cognition & Emotion, 2013, v. 27, n. 4, p. 723, doi. 10.1080/02699931.2012.739554

By:

Riemer, Hila;
Viswanathan, Madhu

Publication type:

Article

Global Virtual Immersion in a Post-Covid World: Lessons Learned in Moving from Sympathy to Informed Empathy in Subsistence Marketplaces.

Published in:

Journal of Teaching in International Business, 2022, v. 33, n. 4, p. 203, doi. 10.1080/08975930.2022.2137276

By:

Viswanathan, Madhu;
Sreekumar, Arun;
Duncan, Ronald;
Cai, Sophy

Publication type:

Article

What the subsistence marketplaces stream is really about: Beginning with micro-level understanding and being bottom-up.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 17/18, p. 1570, doi. 10.1080/0267257X.2017.1318940

By:

Viswanathan, Madhu

Publication type:

Article

Introduction to a special section on subsistence marketplaces: moving bottom-up from marketplace insights to managerial implications.

Published in:

Journal of Marketing Management, 2014, v. 30, n. 5-6, p. 435, doi. 10.1080/0267257X.2014.884789

By:

Sridharan, Srinivas;
Viswanathan, Madhu;
Benton, Raymond;
Shultz, Cliff

Publication type:

Article

Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India.

Published in:

Journal of Marketing, 2010, v. 74, n. 3, p. 1, doi. 10.1509/jmkg.74.3.1

By:

Viswanathan, Madhu;
Rosa, José Antonio;
Ruth, Julie A

Publication type:

Article

Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 659, doi. 10.1177/00222437211060733

By:

Yu, Shan;
Ghosh, Mrinal;
Viswanathan, Madhu

Publication type:

Article

Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 686, doi. 10.1177/00222437211020013

By:

Rao, Raghunath Singh;
Viswanathan, Madhu;
John, George;
Kishore, Sunil

Publication type:

Article

The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV Industry.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 801, doi. 10.1177/00222437211010766

By:

Viswanathan, Madhu;
Mukherji, Prokriti;
Narasimhan, Om;
Chandy, Rajesh

Publication type:

Article

Is Cash King for Sales Compensation Plans? Evidence from a Large-Scale Field Intervention.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 3, p. 368, doi. 10.1509/jmr.14.0290

By:

VISWANATHAN, MADHU;
LI, XIAOLIN;
JOHN, GEORGE;
NARASIMHAN, O. M.

Publication type:

Article

MARKETING AND BOTTOM OF THE PYRAMID: A PERSPECTIVE FROM THE SUBSISTENCE MARKETPLACE APPROACH.

Published in:

Revista Interdisciplinar de Marketing (RIMAR), 2017, v. 7, n. 1, p. 74

By:

da Costa Nogami, Vitor Koki;
Viswanathan, Madhu

Publication type:

Article

Bottom-Up Journey into Subsistence Marketplaces from Micro-Level Behavioral Foundations: New Directions for Public Policy and Marketing.

Published in:

Journal of Public Policy & Marketing, 2023, v. 42, n. 4, p. 358, doi. 10.1177/07439156231185420

By:

Viswanathan, Madhu

Publication type:

Article

JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy.

Published in:

Journal of Public Policy & Marketing, 2022, v. 41, n. 1, p. 34, doi. 10.1177/07439156211049216

By:

Shultz, Clifford;
Hoek, Janet;
Lee, Leonard;
Leong, Wai Yan;
Srinivasan, Raji;
Viswanathan, Madhu;
Wertenbroch, Klaus

Publication type:

Article

Subsistence Marketplaces: Challenges and Opportunities.

Published in:

Journal of Public Policy & Marketing, 2019, v. 38, n. 1, p. 36, doi. 10.1177/0743915618820972

By:

Viswanathan, Madhu;
Elaydi, Raed;
Gau, Roland;
Christensen, Lisa Jones

Publication type:

Article

Effects of Timing of Purchase and Perceived Proximity of Climate Change on Green Product Purchase.

Published in:

2012

By:

Kiju Jung;
Viswanathan, Madhu;
Wyer Jr., Robert S.;
Albarracin, Dolores

Publication type:

Abstract

Intertwined Destinies: How Subsistence Entrepreneurs and Consumers Harness Social Capital to Overcome Constraints and Uncertainties.

Published in:

2012

By:

Venugopal, Srinivas;
Viswanathan, Madhu;
Echambadi, Raj;
Sridharan, Srinivas

Publication type:

Abstract

A bottom-up perspective on SDGs: The subsistence marketplaces approach.

Published in:

Social Business, 2018, v. 8, n. 4, p. 429, doi. 10.1362/204440818X15445231830076

By:

Gau, Roland;
Viswanathan, Madhu

Publication type:

Article

Negotiable Fate: Social Ecological Foundation and Psychological Functions.

Published in:

2012

By:

Au, Evelyn W. M.;
Chiu, Chi-yue;
Zhang, Zhi-Xue;
Mallorie, LeeAnn;
Chaturvedi, Avinish;
Viswanathan, Madhu;
Savani, Krishna

Publication type:

Journal Article

Addressing difficulties with abstract thinking for low‐literate, low‐income consumers through marketplace literacy: A bottom‐up approach to consumer and marketing education.

Published in:

Journal of Consumer Affairs, 2024, v. 58, n. 3, p. 794, doi. 10.1111/joca.12595

By:

Viswanathan, Madhu;
Jaikumar, Saravana;
Sreekumar, Arun;
Dutta, Shantanu;
Duhachek, Adam

Publication type:

Article

A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces.

Published in:

Journal of Macromarketing, 2025, v. 45, n. 1, p. 6, doi. 10.1177/02761467241302460

By:

Viswanathan, Madhu;
Sreekumar, Arun;
Jaikumar, Saravana;
Dutta, Shantanu

Publication type:

Article

Reaching for rigor and relevance: better marketing research for a better world.

Published in:

Marketing Letters, 2023, v. 34, n. 1, p. 1, doi. 10.1007/s11002-022-09648-1

By:

Madan, Shilpa;
Johar, Gita Venkataramani;
Berger, Jonah;
Chandon, Pierre;
Chandy, Rajesh;
Hamilton, Rebecca;
John, Leslie K.;
Labroo, Aparna A.;
Liu, Peggy J.;
Lynch Jr., John G.;
Mazar, Nina;
Mead, Nicole L.;
Mittal, Vikas;
Moorman, Christine;
Norton, Michael I.;
Roberts, John;
Soman, Dilip;
Viswanathan, Madhu;
White, Katherine

Publication type:

Article

Maintaining faith in agency under immutable constraints: Cognitive consequences of believing in negotiable fate.

Published in:

International Journal of Psychology, 2011, v. 46, n. 6, p. 463, doi. 10.1080/00207594.2011.578138

By:

Au, Evelyn W. M.;
Chiu, Chi‐yue;
Chaturvedi, Avinish;
Mallorie, LeeAnn;
Viswanathan, Madhu;
Zhang, Zhi‐Xue;
Savani, Krishna

Publication type:

Article

Introduction to the Special Issue on Subsistence Marketplaces: From Micro-Level Insights to Macro-Level Impact.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 2, p. 119, doi. 10.1177/0276146714522266

By:

Viswanathan, Madhu;
Shultz, Clifford J.;
Sridharan, Srinivas

Publication type:

Article

Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems: A Social Capital Explanation.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 2, p. 213, doi. 10.1177/0276146714521635

By:

Viswanathan, Madhu;
Echambadi, Raj;
Venugopal, Srinivas;
Sridharan, Srinivas

Publication type:

Article

Subsistence and Sustainability: From Micro-Level Behavioral Insights to Macro-Level Implications on Consumption, Conservation, and the Environment.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 1, p. 8, doi. 10.1177/0276146713499351

By:

Viswanathan, Madhu;
Jung, Kiju;
Venugopal, Srinivas;
Minefee, Ishva;
Jung, In Woo

Publication type:

Article

The Fourth Subsistence Marketplaces Conference Subsistence Marketplaces to Sustainable Marketplaces: From Micro-level Insights to Macro-Level Impact http://www.business.illinois.edu/subsistence/events/conferences.html.

Published in:

2012

By:

Shultz, Clifford;
Sridharan, Srinivas;
Viswanathan, Madhu;
Raymond, Benton

Publication type:

Proceeding

The Fourth Subsistence Marketplaces Conference: Subsistence Marketplaces to Sustainable Marketplaces: From Micro-level Insights to Macro-Level Impact http://www.business.illinois.edu/subsistence/events/conferences.html.

Published in:

Journal of Macromarketing, 2011, v. 31, n. 4, p. 432, doi. 10.1177/0276146711430450

By:

Shultz, Clifford;
Sridharan, Srinivas;
Viswanathan, Madhu

Publication type:

Article

Functional Illiteracy and Nutritional Education in the United States: A Research-Based Approach to the Development of Nutritional Education Materials for Functionally Illiterate Consumers.

Published in:

Journal of Macromarketing, 2005, v. 25, n. 2, p. 187, doi. 10.1177/0276146705280635

By:

Viswanathan, Madhu;
Gau, Roland

Publication type:

Article

Savings that hurt: Production rationalization and its effect on prices.

Published in:

Journal of Economics & Management Strategy, 2020, v. 29, n. 1, p. 147, doi. 10.1111/jems.12330

By:

Varela, Mauricio;
Viswanathan, Madhu

Publication type:

Article