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EFFECTS OF PRODUCT CLASS KNOWLEDGE ON THE EVALUATION OF COMPARATIVE VERSUS NONCOMPARATIVE MESSAGES.
- Published in:
- Advances in Consumer Research, 1985, v. 12, n. 1, p. 504
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- Article
PERFORMANCE DIFFERENCES IN THE USE OF GRAPHIC AND TABULAR DISPLAYS OF MULTIVARIATE DATA.
- Published in:
- Decision Sciences, 1987, v. 18, n. 4, p. 535, doi. 10.1111/j.1540-5915.1987.tb01545.x
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- Publication type:
- Article