Works by Verhoef, Peter C.

Results: 51

Assessing Consequences of Component Sharing across Brands in the Vertical Product Line in the Automotive Market.

Published in:

Journal of Product Innovation Management, 2012, v. 29, n. 4, p. 559, doi. 10.1111/j.1540-5885.2012.00925.x

By:

Verhoef, Peter C.;
Pauwels, Koen H.;
Tuk, Mirjam A.

Publication type:

Article

Accountability as a Main Ingredient of Getting Marketing Back in the Board Room.

Published in:

Marketing Review St. Gallen, 2011, v. 28, n. 3, p. 26, doi. 10.1007/s11621-011-0033-1

By:

Verhoef, Peter C.;
Leeflang, Peter S. H.

Publication type:

Article

Synergistic and cannibalization effects in a partnership loyalty program.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 1021, doi. 10.1007/s11747-020-00759-7

By:

Dorotic, Matilda;
Fok, Dennis;
Verhoef, Peter C.;
Bijmolt, Tammo H. A.

Publication type:

Article

Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 366, doi. 10.1007/s11747-017-0539-4

By:

Beckers, Sander F. M.;
van Doorn, Jenny;
Verhoef, Peter C.

Publication type:

Article

The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research.

Published in:

Journal of the Academy of Marketing Science, 2004, v. 32, n. 3, p. 271, doi. 10.1177/0092070304263341

By:

Bolton, Ruth N.;
Lemon, Katherine N.;
Verhoef, Peter C.

Publication type:

Article

The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased From a Multiservice Provider: Does Age of Relationship Matter?

Published in:

Journal of the Academy of Marketing Science, 2002, v. 30, n. 3, p. 202, doi. 10.1177/00970302030003002

By:

Verhoef, Peter C.;
Franses, Philip Hans;
Hoekstra, Janny C.

Publication type:

Article

Explaining purchases of organic meat by Dutch consumers.

Published in:

European Review of Agricultural Economics, 2005, v. 32, n. 2, p. 245, doi. 10.1093/eurrag/jbi008

By:

Peter C. Verhoef

Publication type:

Article

Antecedents of Webrooming in Omnichannel Retailing.

Published in:

Frontiers in Psychology, 2020, v. 11, p. N.PAG, doi. 10.3389/fpsyg.2020.606798

By:

Kleinlercher, Kristina;
Linzmajer, Marc;
Verhoef, Peter C.;
Rudolph, Thomas

Publication type:

Article

Omni-channel retailing: some reflections.

Published in:

Journal of Strategic Marketing, 2021, v. 29, n. 7, p. 608, doi. 10.1080/0965254X.2021.1892163

By:

Verhoef, Peter C.

Publication type:

Article

Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?

Published in:

Marketing Science, 2005, v. 24, n. 4, p. 585, doi. 10.1287/mksc.1050.0152

By:

Stremersch, Stefan;
Verhoef, Peter C.

Publication type:

Article

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM.

Published in:

Marketing Science, 2005, v. 24, n. 3, p. 477, doi. 10.1287/mksc.1040.0107

By:

Rust, Roland T.;
Verhoef, Peter C.

Publication type:

Article

Losses Loom Longer Than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time.

Published in:

Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 642, doi. 10.1509/jmr.14.0140

By:

GIJSENBERG, MAARTEN J.;
VAN HEERDE, HARALD J.;
VERHOEF, PETER C.

Publication type:

Article

The Short- and Long-Term Impact of an Assortment Reduction on Category Sales.

Published in:

Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 536, doi. 10.1509/jmkr.43.4.536

By:

Sloot, Laurens M;
Fok, Dennis;
Verhoef, Peter C

Publication type:

Article

Selective Sampling for Binary Choice Models.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 492, doi. 10.1509/jmkr.40.4.492.19395

By:

DONKERS, BAS;
FRANSES, PHILIP HANS;
VERHOEF, PETER C.

Publication type:

Article

Device Switching in Online Purchasing: Examining the Strategic Contingencies.

Published in:

Journal of Marketing, 2018, v. 82, n. 5, p. 1, doi. 10.1509/jm.17.0113

By:

de Haan, Evert;
Kannan, P.K.;
Verhoef, Peter C.;
Wiesel, Thorsten

Publication type:

Article

Understanding Customer Experience Throughout the Customer Journey.

Published in:

Journal of Marketing, 2016, v. 80, n. 6, p. 69, doi. 10.1509/jm.15.0420

By:

Lemon, Katherine N.;
Verhoef, Peter C.

Publication type:

Article

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products.

Published in:

Journal of Marketing, 2014, v. 78, n. 2, p. 52, doi. 10.1509/jm.11.0592

By:

Risselada, Hans;
Verhoef, Peter C.;
Bijmolt, Tammo H. A.

Publication type:

Article

Understanding the Marketing Department's Influence Within the Firm.

Published in:

Journal of Marketing, 2009, v. 73, n. 2, p. 14, doi. 10.1509/jmkg.73.2.14

By:

Verhoef, Peter C;
Leeflang, Peter S.H

Publication type:

Article

Critical Incidents and the Impact of Satisfaction on Customer Share.

Published in:

Journal of Marketing, 2008, v. 72, n. 4, p. 123, doi. 10.1509/jmkg.72.4.123

By:

van Doorn, Jenny;
Verhoef, Peter C

Publication type:

Article

Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision.

Published in:

Journal of Marketing, 2008, v. 72, n. 1, p. 46, doi. 10.1509/jmkg.72.1.46

By:

Bolton, Ruth N;
Lemon, Katherine N;
Verhoef, Peter C

Publication type:

Article

The Quest for Citations: Drivers of Article Impact.

Published in:

Journal of Marketing, 2007, v. 71, n. 3, p. 171, doi. 10.1509/jmkg.71.3.171

By:

Stremersch, Stefan;
Verniers, Isabel;
Verhoef, Peter C

Publication type:

Article

Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers.

Published in:

Journal of Marketing, 2007, v. 71, n. 2, p. 169, doi. 10.1509/jmkg.71.2.169

By:

Prins, Remco;
Verhoef, Peter C.

Publication type:

Article

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development.

Published in:

Journal of Marketing, 2003, v. 67, n. 4, p. 30, doi. 10.1509/jmkg.67.4.30.18685

By:

Verhoef, Peter C.

Publication type:

Article

Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency.

Published in:

British Journal of Management, 2007, v. 18, n. 3, p. 241, doi. 10.1111/j.1467-8551.2006.00499.x

By:

De Valck, Kristine;
Langerak, Fred;
Verhoef, Peter C.;
Verlegh, Peeter W.J.

Publication type:

Article

Moving Forward: The Role of Marketing in Fostering Public Transport Usage.

Published in:

Journal of Public Policy & Marketing, 2019, v. 38, n. 3, p. 354, doi. 10.1177/0743915619846869

By:

Gijsenberg, Maarten J.;
Verhoef, Peter C.

Publication type:

Article

Sustainability Claims and Perceived Product Quality: The Moderating Role of Brand CSR.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 9, p. 3711, doi. 10.3390/su12093711

By:

van Doorn, Jenny;
Verhoef, Peter C.;
Risselada, Hans

Publication type:

Article

A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations.

Published in:

Journal of International Marketing, 2011, v. 19, n. 3, p. 59, doi. 10.1509/jimk.19.3.59

By:

C. Verhoef, Peter;
Leeflang, Peter S.H;
Reiner, Jochen;
Natter, Martin;
Baker, William;
Grinstein, Amir;
Gustafsson, Anders;
Morrison, Pamela;
Saunders, John

Publication type:

Article

How is retargeting related to purchase incidence, channel choice, and purchase quantity?

Published in:

Marketing Letters, 2024, v. 35, n. 2, p. 275, doi. 10.1007/s11002-023-09693-4

By:

Mark, Tanya;
Dhar, Tirtha;
Verhoef, Peter C.;
Lemon, Katherine N.

Publication type:

Article

Changing Perceptions and Changing Behavior in Customer Relationships.

Published in:

Marketing Letters, 2002, v. 13, n. 2, p. 121, doi. 10.1023/A:1016093819299

By:

Verhoef, Peter C.;
Franses, Philip Hans;
Donkers, Bas

Publication type:

Article

The effect of acquisition channels on customer loyalty and cross-buying.

Published in:

Journal of Interactive Marketing, 2005, v. 19, n. 2, p. 31, doi. 10.1002/dir.20033

By:

Verhoef, Peter C.;
Donkers, Bas

Publication type:

Article

Developing A Service Improvement System for the National Dutch Railways.

Published in:

Interfaces, 2017, v. 47, n. 6, p. 489, doi. 10.1287/inte.2017.0915

By:

Verhoef, Peter C.;
Heijnsbroek, Martin;
Bosma, Joost

Publication type:

Article

Combining revealed and stated preferences to forecast customer behaviour: three case studies.

Published in:

International Journal of Market Research, 2003, v. 45, n. 4, p. 467, doi. 10.1177/147078530304500402

By:

Verhoef, Peter C.;
Franses, Philip Hans

Publication type:

Article

Loyalty Programmes: Current Knowledge and Research Directions<sup>*</sup>.

Published in:

International Journal of Management Reviews, 2012, v. 14, n. 3, p. 217, doi. 10.1111/j.1468-2370.2011.00314.x

By:

Dorotic, Matilda;
Bijmolt, Tammo H.A.;
Verhoef, Peter C.

Publication type:

Article

The Role of Consumer Confidence in Creating Customer Loyalty.

Published in:

Journal of Service Research, 2014, v. 17, n. 3, p. 339, doi. 10.1177/1094670513513925

By:

Ou, Yi-Chun;
de Vries, Lisette;
Wiesel, Thorsten;
Verhoef, Peter C.

Publication type:

Article

Customer Engagement Behavior: Theoretical Foundations and Research Directions.

Published in:

Journal of Service Research, 2010, v. 13, n. 3, p. 253, doi. 10.1177/1094670510375599

By:

van Doorn, Jenny;
Lemon, Katherine N.;
Mittal, Vikas;
Nass, Stephan;
Pick, Doreén;
Pirner, Peter;
Verhoef, Peter C.

Publication type:

Article

Customer Engagement as a New Perspective in Customer Management.

Published in:

Journal of Service Research, 2010, v. 13, n. 3, p. 247, doi. 10.1177/1094670510375461

By:

Verhoef, Peter C.;
Reinartz, Werner J.;
Krafft, Manfred

Publication type:

Article

Understanding Customer Switching Behavior in a Liberalizing Service Market: An Exploratory Study.

Published in:

Journal of Service Research, 2007, v. 10, n. 2, p. 174, doi. 10.1177/1094670507306686

By:

Wieringa, Jaap E.;
Verhoef, Peter C.

Publication type:

Article

Challenges and Opportunities in Multichannel Customer Management.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 95, doi. 10.1177/1094670506293559

By:

Neslin, Scott A.;
Grewal, Dhruv;
Leghorn, Robert;
Shankar, Venkatesh;
Teerling, Marije L.;
Thomas, Jacquelyn S.;
Verhoef, Peter C.

Publication type:

Article

Selecting Profitable Customers for Complex Services on the Internet.

Published in:

Journal of Service Research, 2005, v. 8, n. 1, p. 37, doi. 10.1177/1094670505276681

By:

Vroomen, Björn;
Donkers, Bas;
Verhoef, Peter C.;
Franses, Philip Hans

Publication type:

Article

Service Encounters as a Sequence of Events: The Importance of Peak Experiences.

Published in:

Journal of Service Research, 2004, v. 7, n. 1, p. 53, doi. 10.1177/1094670504266137

By:

Verhoef, Peter C.;
Antonides, Gerrit;
de Hoog, Arnoud N.

Publication type:

Article

The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices.

Published in:

Journal of Interactive Marketing, 2023, v. 58, n. 4, p. 341, doi. 10.1177/10949968221140061

By:

Eggers, Felix;
Beke, Frank T.;
Verhoef, Peter C.;
Wieringa, Jaap E.

Publication type:

Article

The Effects of Cultural Differences on Consumers' Willingness to Share Personal Information.

Published in:

Journal of Interactive Marketing, 2023, v. 58, n. 1, p. 72, doi. 10.1177/10949968221136555

By:

Schumacher, Christopher;
Eggers, Felix;
Verhoef, Peter C.;
Maas, Peter

Publication type:

Article

App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously.

Published in:

Journal of Interactive Marketing, 2019, v. 47, p. 16, doi. 10.1016/j.intmar.2018.12.001

By:

Liu, Huan;
Lobschat, Lara;
Verhoef, Peter C.;
Zhao, Hong

Publication type:

Article

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products.

Published in:

Journal of Interactive Marketing, 2017, v. 40, p. 1, doi. 10.1016/j.intmar.2017.06.001

By:

Verhoef, Peter C.;
Stephen, Andrew T.;
Kannan, P.K.;
Luo, Xueming;
Abhishek, Vibhanshu;
Andrews, Michelle;
Bart, Yakov;
Datta, Hannes;
Fong, Nathan;
Hoffman, Donna L.;
Hu, Mandy Mantian;
Novak, Tom;
Rand, William;
Zhang, Yuchi

Publication type:

Article

Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?

Published in:

Journal of Interactive Marketing, 2017, v. 39, p. 39, doi. 10.1016/j.intmar.2017.03.001

By:

Krafft, Manfred;
Arden, Christine M.;
Verhoef, Peter C.

Publication type:

Article

The Showrooming Phenomenon: It's More than Just About Price.

Published in:

Journal of Interactive Marketing, 2017, v. 38, p. 29, doi. 10.1016/j.intmar.2017.01.003

By:

Gensler, Sonja;
Neslin, Scott A.;
Verhoef, Peter C.

Publication type:

Article

Customer Responses to Channel Migration Strategies Toward the E-channel.

Published in:

Journal of Interactive Marketing, 2014, v. 28, n. 4, p. 257, doi. 10.1016/j.intmar.2014.05.001

By:

Trampe, Debra;
Konuş, Umut;
Verhoef, Peter C.

Publication type:

Article

For New Customers Only: A Study on the Effect of Acquisition Campaigns on a Service Company's Existing Customers' CLV.

Published in:

Journal of Interactive Marketing, 2014, v. 28, n. 3, p. 210, doi. 10.1016/j.intmar.2014.02.004

By:

Lhoest-Snoeck, Sietske;
van Nierop, Eijen;
Verhoef, Peter C.

Publication type:

Article

The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market.

Published in:

Journal of Interactive Marketing, 2011, v. 25, n. 4, p. 201, doi. 10.1016/j.intmar.2011.02.002

By:

Polo, Yolanda;
Sese, F. Javier;
Verhoef, Peter C.

Publication type:

Article

Staying Power of Churn Prediction Models.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 3, p. 198, doi. 10.1016/j.intmar.2010.04.002

By:

Risselada, Hans;
Verhoef, Peter C.;
Bijmolt, Tammo H. A.

Publication type:

Article