Works matching AU Venkatraman, Vinod

Results: 25

The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness.

Published in:

Psychology & Marketing, 2022, v. 39, n. 10, p. 1979, doi. 10.1002/mar.21697

By:

Baldo, Davide;
Viswanathan, Vaidyanathan S.;
Timpone, Richard J.;
Venkatraman, Vinod

Publication type:

Article

Numbers, Language, and the Brain.

Published in:

Innovation, 2005, v. 5, n. 3, p. 52

By:

Venkatraman, Vinod

Publication type:

Article

Reason's Enemy Is Not Emotion: Engagement of Cognitive Control Networks Explains Biases in Gain/Loss Framing.

Published in:

Journal of Neuroscience, 2017, v. 37, n. 13, p. 3588, doi. 10.1523/JNEUROSCI.3486-16.2017

By:

Li, Rosa;
Smith, David V.;
Clithero, John A.;
Venkatraman, Vinod;
Carter, R. McKell;
Huettel, Scott A.

Publication type:

Article

Does Partisan Bias Modulate Neural Processing of Political Information? An Analysis of the Neural Correlates of Corruption and Positive Messages.

Published in:

Political Psychology, 2020, v. 41, n. 1, p. 145, doi. 10.1111/pops.12581

By:

Casado‐Aranda, Luis‐Alberto;
Venkatraman, Vinod;
Sánchez‐Fernández, Juan;
Luque‐Martínez, Teodoro

Publication type:

Article

The Neural Basis of Interindividual Variability in Inhibitory Efficiency after Sleep Deprivation.

Published in:

Journal of Neuroscience, 2006, v. 26, n. 27, p. 7156, doi. 10.1523/JNEUROSCI.0906-06.2006

By:

Chuah, Y. M. Lisa;
Venkatraman, Vinod;
Dinges, David F.;
Chee, Michael W. L.

Publication type:

Article

Making Ads Stick: Role of Metaphors in Improving Advertising Memory.

Published in:

Journal of Advertising, 2024, v. 53, n. 1, p. 86, doi. 10.1080/00913367.2022.2089302

By:

Beard, Elizabeth;
Henninger, Nicole M.;
Venkatraman, Vinod

Publication type:

Article

New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 1, p. 143, doi. 10.1016/j.jcps.2011.11.008

By:

Venkatraman, Vinod;
Clithero, John A.;
Fitzsimons, Gavan J.;
Huettel, Scott A.

Publication type:

Article

A Parallel Functional Topography between Medial and Lateral Prefrontal Cortex: Evidence and Implications for Cognitive Control.

Published in:

Journal of Neuroscience, 2011, v. 31, n. 13, p. 5026, doi. 10.1523/JNEUROSCI.5762-10.2011

By:

Adrienne A. Taren;
Venkatraman, Vinod;
Huettel, Scott A.

Publication type:

Article

Sleep Deprivation Biases the Neural Mechanisms Underlying Economic Preferences.

Published in:

Journal of Neuroscience, 2011, v. 31, n. 10, p. 3712, doi. 10.1523/JNEUROSCI.4407-10.2011

By:

Venkatraman, Vinod;
Huettel, Scott A.;
Chuah, Lisa Y. M.;
Payne, John W.;
Chee, Michael W. L.

Publication type:

Article

Resolving Response, Decision, and Strategic Control: Evidence for a Functional Topography in Dorsomedial Prefrontal Cortex.

Published in:

Journal of Neuroscience, 2009, v. 29, n. 42, p. 13158, doi. 10.1523/JNEUROSCI.2708-09.2009

By:

Venkatraman, Vinod;
Rosati, Alexandra G.;
Taren, Adrienne A.;
Huettel, Scott A.

Publication type:

Article

Variability in Decision Strategies Across Description-based and Experience-based Decision Making.

Published in:

Journal of Behavioral Decision Making, 2017, v. 30, n. 4, p. 951, doi. 10.1002/bdm.2009

By:

Yoon, Sangsuk;
Vo, Khoi;
Venkatraman, Vinod

Publication type:

Article

Stimulus repetition and hemodynamic response refractoriness in event-related fMRI.

Published in:

Human Brain Mapping, 2003, v. 20, n. 1, p. 1, doi. 10.1002/hbm.10122

By:

Chun-Siong Soon;
Vinod Venkatraman;
Michael W.L. Chee

Publication type:

Article

Comparison of block and event-related fMRI designs in evaluating the word-frequency effect.

Published in:

Human Brain Mapping, 2003, v. 18, n. 3, p. 186, doi. 10.1002/hbm.10092

By:

Chee, Michael W.L.;
Venkatraman, Vinod;
Westphal, Christopher;
Siong, Soon Chun

Publication type:

Article

Age and culture modulate object processing and object–scene binding in the ventral visual area.

Published in:

Cognitive, Affective & Behavioral Neuroscience, 2007, v. 7, n. 1, p. 44, doi. 10.3758/CABN.7.1.44

By:

Joshua O. Goh;
Michael W. Chee;
Jiat Chow Tan;
Vinod Venkatraman;
Andrew Hebrank;
Eric D. Leshikar;
Lucas Jenkins;
Bradley P. Sutton;
Angela H. Gutchess;
Denise C. Park

Publication type:

Article

Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics.

Published in:

Journal of Marketing Research (JMR), 2024, v. 61, n. 5, p. 891, doi. 10.1177/00222437231194319

By:

Chan, Hang-Yee;
Boksem, Maarten A.S.;
Venkatraman, Vinod;
Dietvorst, Roeland C.;
Scholz, Christin;
Vo, Khoi;
Falk, Emily B.;
Smidts, Ale

Publication type:

Article

Relative Effectiveness of Print and Digital Advertising: A Memory Perspective.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 5, p. 827, doi. 10.1177/00222437211034438

By:

Venkatraman, Vinod;
Dimoka, Angelika;
Vo, Khoi;
Pavlou, Paul A.

Publication type:

Article

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling.

Published in:

Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 436, doi. 10.1509/jmr.13.0593

By:

VENKATRAMAN, VINOD;
DIMOKA, ANGELIKA;
PAVLOU, PAUL A.;
KHOI VO;
HAMPTON, WILLIAM;
BOLLINGER, BRYAN;
HERSHFIELD, HAL E.;
MASAKAZU ISHIHARA;
WINER, RUSSELL S.

Publication type:

Article

Consumer Neuroscience: Applications, Challenges, and Possible Solutions.

Published in:

Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 427, doi. 10.1509/jmr.14.0048

By:

PLASSMANN, HILKE;
VENKATRAMAN, VINOD;
HUETTEL, SCOTT;
YOON, CAROLYN

Publication type:

Article

Age-related Changes in Decision Preferences: From Mechanisms to Interventions.

Published in:

2017

By:

Venkatraman, Vinod

Publication type:

Abstract

The Illusion of Processing Fluency on Pro-social Campaigns: Unjustifiable Efforts Produce Guilty Feelings.

Published in:

Advances in Consumer Research, 2016, v. 44, p. 742

By:

Yaeeun Kim;
Yae Ri Kim;
Venkatraman, Vinod;
Kiwan Park

Publication type:

Article

Face masks influence emotion judgments of facial expressions: a drift–diffusion model.

Published in:

Scientific Reports, 2023, v. 13, n. 1, p. 1, doi. 10.1038/s41598-023-35381-4

By:

Williams, W. Craig;
Haque, Eisha;
Mai, Becky;
Venkatraman, Vinod

Publication type:

Article

Age-related Changes in Object Processing and Contextual Binding Revealed Using fMR Adaptation.

Published in:

Journal of Cognitive Neuroscience, 2006, v. 18, n. 4, p. 495, doi. 10.1162/jocn.2006.18.4.495

By:

Chee, Michael W. L.;
Goh, Joshua O. S.;
Venkatraman, Vinod;
Jiat Chow Tan;
Gutchess, Angela;
Sutton, Brad;
Hebrank, Andy;
Leshikar, Eric;
Park, Denise

Publication type:

Article

Effect of Language Switching on Arithmetic: A Bilingual fMRI Study.

Published in:

Journal of Cognitive Neuroscience, 2006, v. 18, n. 1, p. 64, doi. 10.1162/089892906775250030

By:

Venkatraman, Vinod;
Soon Chun Siong;
Chee, Michael W. L.;
Ansari, Daniel

Publication type:

Article

Do adolescents always take more risks than adults? A within-subjects developmental study of context effects on decision making and processing.

Published in:

PLoS ONE, 2021, v. 16, n. 8, p. 1, doi. 10.1371/journal.pone.0255102

By:

Rosenbaum, Gail M.;
Venkatraman, Vinod;
Steinberg, Laurence;
Chein, Jason M.

Publication type:

Article

Strategic control in decision-making under uncertainty.

Published in:

European Journal of Neuroscience, 2012, v. 35, n. 7, p. 1075, doi. 10.1111/j.1460-9568.2012.08009.x

By:

Venkatraman, Vinod;
Huettel, Scott A.

Publication type:

Article