Works matching AU Venkatesan, Raj

Results: 3
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    The interrelationships between brand and channel choice.

    Published in:
    Marketing Letters, 2014, v. 25, n. 3, p. 319, doi. 10.1007/s11002-014-9305-2
    By:
    • Neslin, Scott;
    • Jerath, Kinshuk;
    • Bodapati, Anand;
    • Bradlow, Eric;
    • Deighton, John;
    • Gensler, Sonja;
    • Lee, Leonard;
    • Montaguti, Elisa;
    • Telang, Rahul;
    • Venkatesan, Raj;
    • Verhoef, Peter;
    • Zhang, Z.
    Publication type:
    Article
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