Found: 56
Select item for more details and to access through your institution.
THE MARKETING PLANNING ORIENTATION OF HOSPITALS: AN EMPIRICAL INQUIRY.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 50
- By:
- Publication type:
- Article
Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 3, p. 63, doi. 10.1509/jmkg.67.3.63.18654
- By:
- Publication type:
- Article
Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 15, doi. 10.1509/jmkg.65.1.15.18129
- By:
- Publication type:
- Article
The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 3, p. 49, doi. 10.1177/002224299906300304
- By:
- Publication type:
- Article
From the Editor.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 1, p. 1
- By:
- Publication type:
- Article
Sustainable competitive advantage in service industries: A conceptual model and research...
- Published in:
- Journal of Marketing, 1993, v. 57, n. 4, p. 83, doi. 10.2307/1252221
- By:
- Publication type:
- Article
Standardization versus adaptation of international marketing strategy: An empirical investigation.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 4, p. 1, doi. 10.2307/1252215
- By:
- Publication type:
- Article
An analysis of the market share-profitability relationship.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 1, doi. 10.2307/1251851
- By:
- Publication type:
- Article
A model of marketing knowledge use within firms.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 53, doi. 10.1177/002224299205600405
- By:
- Publication type:
- Article
First-mover advantage: A synthesis, conceptual framework, and research propositions.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 33, doi. 10.1177/002224299205600404
- By:
- Publication type:
- Article
Strategic Adaptability and Firm Performance: A Market-Contingent Perspective.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 3, p. 21, doi. 10.1177/002224298905300305
- By:
- Publication type:
- Article
The PIMS Principles: Linking Strategy to Performance.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy.
- Published in:
- Journal of Marketing, 1988, v. 52, n. 3, p. 58, doi. 10.1177/002224298805200306
- By:
- Publication type:
- Article
Product Diversity and Firm Performance: An Empirical Investigation.
- Published in:
- Journal of Marketing, 1986, v. 50, n. 3, p. 43, doi. 10.1177/002224298605000304
- By:
- Publication type:
- Article
Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives.
- Published in:
- Journal of Marketing, 1986, v. 50, n. 2, p. 61, doi. 10.1177/002224298605000205
- By:
- Publication type:
- Article
Symbiotic Marketing Revisited.
- Published in:
- Journal of Marketing, 1986, v. 50, n. 1, p. 7, doi. 10.1177/002224298605000101
- By:
- Publication type:
- Article
DOUBLE COUPONING: The Prisoner's Dilemma in Food Retailing.
- Published in:
- Business Forum, 1986, v. 11, n. 1, p. 4
- By:
- Publication type:
- Article
Toward Sustainability: Public Policy, Global Social Innovations for Base-of-the-Pyramid Markets, and Demarketing for a Better World.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 2, p. 1, doi. 10.1509/jim.13.0158
- By:
- Publication type:
- Article
THE CORPORATE PERFORMANCE CONUNDRUM: A SYNTHESIS OF CONTEMPORARY VIEWS AND AN EXTENSION.
- Published in:
- Journal of Management Studies (Wiley-Blackwell), 1990, v. 27, n. 5, p. 463, doi. 10.1111/j.1467-6486.1990.tb00257.x
- By:
- Publication type:
- Article
CRM Implementation: Effectiveness Issues and Insights.
- Published in:
- Journal of Service Research, 2006, v. 9, n. 2, p. 184, doi. 10.1177/1094670506293573
- By:
- Publication type:
- Article
Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 96, doi. 10.1016/j.intmar.2010.02.004
- By:
- Publication type:
- Article
Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 11, doi. 10.1016/j.intmar.2008.10.002
- By:
- Publication type:
- Article
The Sales Promotion Planning Process in Small Retail Businesses: An Exploratory Investigation.
- Published in:
- American Journal of Small Business, 1985, v. 9, n. 4, p. 23
- By:
- Publication type:
- Article
Consumer Responses to Small Business Coupon Sales Promotions.
- Published in:
- American Journal of Small Business, 1984, v. 9, n. 2, p. 17, doi. 10.1177/104225878400900203
- By:
- Publication type:
- Article
STRATEGIC TYPES, DISTINCTIVE MARKETING COMPETENCIES AND ORGANIZATIONAL PERFORMANCE: A MULTIPLE MEASURES-BASED STUDY.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1990, v. 11, n. 5, p. 365, doi. 10.1002/smj.4250110504
- By:
- Publication type:
- Article
A Two-factor Classification of Competitive Strategy Variables.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1985, v. 6, n. 4, p. 357, doi. 10.1002/smj.4250060405
- By:
- Publication type:
- Article
Mitigating the definitional quagmire in innovation research: An inclusive definition of innovation as a template for defining various types of innovations uniformly.
- Published in:
- Journal of Product Innovation Management, 2024, v. 41, n. 4, p. 703, doi. 10.1111/jpim.12729
- By:
- Publication type:
- Article
A Commentary on “Transformative Marketing: The Next 20 Years”.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 4, p. 15, doi. 10.1509/jm.82.43
- By:
- Publication type:
- Article
Recollections: Dr. Robert F. Lusch.
- Published in:
- Journal of Macromarketing, 2020, v. 40, n. 3, p. 319, doi. 10.1177/0276146720928418
- By:
- Publication type:
- Article
Market Exchanges, Negative Externalities and Sustainability.
- Published in:
- Journal of Macromarketing, 2020, v. 40, n. 3, p. 309, doi. 10.1177/0276146720926525
- By:
- Publication type:
- Article
Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?
- Published in:
- Management Science, 2007, v. 53, n. 3, p. 357, doi. 10.1287/mnsc.1060.0642
- By:
- Publication type:
- Article
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1088, doi. 10.1007/s11747-021-00774-2
- By:
- Publication type:
- Article
Customer satisfaction and firm performance: insights from over a quarter century of empirical research.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 3, p. 543, doi. 10.1007/s11747-019-00657-7
- By:
- Publication type:
- Article
Theoretical underpinnings of research in strategic marketing: a commentary.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 1, p. 30, doi. 10.1007/s11747-018-0612-7
- By:
- Publication type:
- Article
Musings on interesting and impactful theory and research.
- Published in:
- 2017
- By:
- Publication type:
- Opinion
Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 1, p. 14, doi. 10.1007/s11747-015-0461-6
- By:
- Publication type:
- Article
Offshore outsourcing of customer relationship management: conceptual model and propositions.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 2, p. 347, doi. 10.1007/s11747-011-0291-0
- By:
- Publication type:
- Article
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises.
- Published in:
- Journal of the Academy of Marketing Science, 2010, v. 38, n. 2, p. 119, doi. 10.1007/s11747-009-0176-7
- By:
- Publication type:
- Article
First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 293
- By:
- Publication type:
- Article
Does Success Diminish Competitive Responsiveness? Reconciling Conflicting Perspectives.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 3, p. 284, doi. 10.1177/0092070304272406
- By:
- Publication type:
- Article
Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 2, p. 195, doi. 10.1177/0092070305284988
- By:
- Publication type:
- Article
Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 585, doi. 10.1177/0092070305278487
- By:
- Publication type:
- Article
Journal of the Academy of Marketing Science, 2000 to 2003.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 4, p. 365, doi. 10.1177/00920703030314001
- By:
- Publication type:
- Article
Musings on Relevance and Rigor of Scholarly Research in Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 4, p. 368, doi. 10.1177/0092070303258240
- By:
- Publication type:
- Article
Reflections on Research in Marketing and Reviewing for Scholarly Journals: Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 3, p. 312
- By:
- Publication type:
- Article
Marketing Strategy and the Internet: An Organizing Framework.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 4, p. 296, doi. 10.1177/009207002236907
- By:
- Publication type:
- Article
Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics.
- Published in:
- Journal of the Academy of Marketing Science, 2001, v. 29, n. 1, p. 89, doi. 10.1177/0092070301291006
- By:
- Publication type:
- Article
From the Editor-Elect.
- Published in:
- 2000
- By:
- Publication type:
- Editorial
Marketing Strategy: An Assessment of the State of the Field and Outlook.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 2, p. 120, doi. 10.1177/0092070399272002
- By:
- Publication type:
- Article
Strategy content and process perspectives revisited.
- Published in:
- 1999
- By:
- Publication type:
- Editorial