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THE MARKETING PLANNING ORIENTATION OF HOSPITALS: AN EMPIRICAL INQUIRY.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 4, p. 50
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- Publication type:
- Article
Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 3, p. 63, doi. 10.1509/jmkg.67.3.63.18654
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- Publication type:
- Article
Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy.
- Published in:
- Journal of Marketing, 2001, v. 65, n. 1, p. 15, doi. 10.1509/jmkg.65.1.15.18129
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- Publication type:
- Article
The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 3, p. 49, doi. 10.1177/002224299906300304
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- Publication type:
- Article
From the Editor.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 1, p. 1
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- Publication type:
- Article
Sustainable competitive advantage in service industries: A conceptual model and research...
- Published in:
- Journal of Marketing, 1993, v. 57, n. 4, p. 83, doi. 10.2307/1252221
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- Publication type:
- Article
Standardization versus adaptation of international marketing strategy: An empirical investigation.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 4, p. 1, doi. 10.2307/1252215
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- Publication type:
- Article
An analysis of the market share-profitability relationship.
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 1, doi. 10.2307/1251851
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- Publication type:
- Article
A model of marketing knowledge use within firms.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 53, doi. 10.1177/002224299205600405
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- Publication type:
- Article
First-mover advantage: A synthesis, conceptual framework, and research propositions.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 4, p. 33, doi. 10.1177/002224299205600404
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- Publication type:
- Article
Strategic Adaptability and Firm Performance: A Market-Contingent Perspective.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 3, p. 21, doi. 10.1177/002224298905300305
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- Publication type:
- Article
The PIMS Principles: Linking Strategy to Performance.
- Published in:
- 1989
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- Publication type:
- Book Review
Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy.
- Published in:
- Journal of Marketing, 1988, v. 52, n. 3, p. 58, doi. 10.1177/002224298805200306
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- Publication type:
- Article
Product Diversity and Firm Performance: An Empirical Investigation.
- Published in:
- Journal of Marketing, 1986, v. 50, n. 3, p. 43, doi. 10.1177/002224298605000304
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- Publication type:
- Article
Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives.
- Published in:
- Journal of Marketing, 1986, v. 50, n. 2, p. 61, doi. 10.1177/002224298605000205
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- Publication type:
- Article
Symbiotic Marketing Revisited.
- Published in:
- Journal of Marketing, 1986, v. 50, n. 1, p. 7, doi. 10.1177/002224298605000101
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- Publication type:
- Article
DOUBLE COUPONING: The Prisoner's Dilemma in Food Retailing.
- Published in:
- Business Forum, 1986, v. 11, n. 1, p. 4
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- Publication type:
- Article
THE CORPORATE PERFORMANCE CONUNDRUM: A SYNTHESIS OF CONTEMPORARY VIEWS AND AN EXTENSION.
- Published in:
- Journal of Management Studies (Wiley-Blackwell), 1990, v. 27, n. 5, p. 463, doi. 10.1111/j.1467-6486.1990.tb00257.x
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- Publication type:
- Article
The Sales Promotion Planning Process in Small Retail Businesses: An Exploratory Investigation.
- Published in:
- American Journal of Small Business, 1985, v. 9, n. 4, p. 23
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- Publication type:
- Article
Consumer Responses to Small Business Coupon Sales Promotions.
- Published in:
- American Journal of Small Business, 1984, v. 9, n. 2, p. 17, doi. 10.1177/104225878400900203
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- Publication type:
- Article
STRATEGIC TYPES, DISTINCTIVE MARKETING COMPETENCIES AND ORGANIZATIONAL PERFORMANCE: A MULTIPLE MEASURES-BASED STUDY.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1990, v. 11, n. 5, p. 365, doi. 10.1002/smj.4250110504
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- Publication type:
- Article
A Two-factor Classification of Competitive Strategy Variables.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1985, v. 6, n. 4, p. 357, doi. 10.1002/smj.4250060405
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- Publication type:
- Article
Journal of the Academy of Marketing Science, 2000 to 2003.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 4, p. 365, doi. 10.1177/00920703030314001
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- Publication type:
- Article
Musings on Relevance and Rigor of Scholarly Research in Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 4, p. 368, doi. 10.1177/0092070303258240
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- Publication type:
- Article
Reflections on Research in Marketing and Reviewing for Scholarly Journals: Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 3, p. 312
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- Publication type:
- Article
Marketing Strategy and the Internet: An Organizing Framework.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 4, p. 296, doi. 10.1177/009207002236907
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- Publication type:
- Article
Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics.
- Published in:
- Journal of the Academy of Marketing Science, 2001, v. 29, n. 1, p. 89, doi. 10.1177/0092070301291006
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- Publication type:
- Article
From the Editor-Elect.
- Published in:
- 2000
- By:
- Publication type:
- Editorial
Marketing Strategy: An Assessment of the State of the Field and Outlook.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 2, p. 120, doi. 10.1177/0092070399272002
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- Publication type:
- Article
Strategy content and process perspectives revisited.
- Published in:
- 1999
- By:
- Publication type:
- Editorial
Strategic Alliances: A Synthesis of Conceptual Foundations.
- Published in:
- Journal of the Academy of Marketing Science, 1995, v. 23, n. 4, p. 282, doi. 10.1177/009207039502300408
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- Publication type:
- Article
Marketing's Contribution to Strategy: The View From a Different Looking Glass.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 4, p. 335, doi. 10.1007/BF02725210
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- Publication type:
- Article
Success-producer and failure-preventer marketing skills: A social learning theory interpretation.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 1, p. 17, doi. 10.1007/BF02723472
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- Publication type:
- Article
A Taxonomy of Marketing Planning Styles.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 2, p. 131, doi. 10.1007/BF02726429
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- Publication type:
- Article
Product Portfolio Analysis and Market Share Objectives: An Explosion of Certain Underlying Relationships.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 1, p. 17, doi. 10.1007/BF02729759
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- Publication type:
- Article
Product Effort and Promotion Effort Hypotheses: An Empirical Investigation.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 1, p. 47, doi. 10.1007/BF02729705
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- Publication type:
- Article