Works by Van der Lans, Ralf

Results: 14

Influencer marketing unlocked: Understanding the value chains driving the creator economy.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 4, doi. 10.1007/s11747-024-01073-2

By:

Libai, Barak;
Rosario, Ana Babić;
Beichert, Maximilian;
Donkers, Bas;
Haenlein, Michael;
Hofstetter, Reto;
Kannan, P. K.;
van der Lans, Ralf;
Lanz, Andreas;
Li, H. Alice;
Mayzlin, Dina;
Muller, Eitan;
Shapira, Daniel;
Yang, Jeremy;
Zhang, Lingling

Publication type:

Article

Eye-Movement Analysis of Search Effectiveness.

Published in:

Journal of the American Statistical Association, 2008, v. 103, n. 482, p. 452, doi. 10.1198/016214507000000437

By:

Van Der Lans, Ralf;
Pieters, Rik;
Wedel, Michel

Publication type:

Article

Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit.

Published in:

Marketing Science, 2014, v. 33, n. 4, p. 551, doi. 10.1287/mksc.2014.0859

By:

van der Lans, Ralf;
Van den Bergh, Bram;
Dieleman, Evelien

Publication type:

Article

Defining eye-fixation sequences across individuals and tasks: the Binocular-Individual Threshold (BIT) algorithm.

Published in:

Behavior Research Methods, 2011, v. 43, n. 1, p. 239, doi. 10.3758/s13428-010-0031-2

By:

van der Lans, Ralf;
Wedel, Michel;
Pieters, Rik

Publication type:

Article

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth.

Published in:

Marketing Science, 2010, v. 29, n. 2, p. 348, doi. 10.1287/mksc.1090.0520

By:

van der Lans, Ralf;
Van Bruggen, Gerrit;
Eliashberg, Jehoshua;
Wierenga, Berend

Publication type:

Article

Cross-National Logo Evaluation Analysis: An Individual-Level Approach.

Published in:

Marketing Science, 2009, v. 28, n. 5, p. 968, doi. 10.1287/mksc.1080.0462

By:

van der Lans, Ralf;
Cote, Joseph A.;
Cole, Catherine A.;
Leong, Siew Meng;
Smidts, Ale;
Henderson, Pamela W.;
Bluemelhuber, Christian;
Bottomley, Paul A.;
Doyle, John R.;
Fedorikhin, Alexander;
Moorthy, Janakiraman;
Ramaseshan, B.;
Schmitt, Bernd H.

Publication type:

Article

Competitive Brand Salience.

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 922, doi. 10.1287/mksc.1070.0327

By:

Van der Lans, Ralf;
Pieters, Rik;
Wedel, Michel

Publication type:

Article

Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 4, p. 524, doi. 10.1509/jmr.16.0453

By:

Wang, Sherry Shi;
Van Der Lans, Ralf

Publication type:

Article

Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 187, doi. 10.1509/jmr.12.0511

By:

XI CHEN;
VAN DER LANS, RALF;
PHAN, TUAN Q.

Publication type:

Article

Modeling Eye Movements During Decision Making: A Review.

Published in:

Psychometrika, 2023, v. 88, n. 2, p. 697, doi. 10.1007/s11336-022-09876-4

By:

Wedel, Michel;
Pieters, Rik;
van der Lans, Ralf

Publication type:

Article

Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks.

Published in:

Management Science, 2021, v. 67, n. 12, p. 7575, doi. 10.1287/mnsc.2020.3885

By:

Chen, Xi;
van der Lans, Ralf;
Trusov, Michael

Publication type:

Article

Competition for Attention in Online Social Networks: Implications for Seeding Strategies.

Published in:

Management Science, 2021, v. 67, n. 2, p. 1026, doi. 10.1287/mnsc.2019.3564

By:

Gelper, Sarah;
van der Lans, Ralf;
van Bruggen, Gerrit

Publication type:

Article

Online Advertising Suppresses Visual Competition during Planned Purchases.

Published in:

Journal of Consumer Research, 2021, v. 48, n. 3, p. 374, doi. 10.1093/jcr/ucab017

By:

van der Lans, Ralf;
Pieters, Rik;
Wedel, Michel

Publication type:

Article

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement.

Published in:

Journal of Interactive Marketing, 2013, v. 27, n. 3, p. 185, doi. 10.1016/j.intmar.2013.04.003

By:

Romero, Jaime;
van der Lans, Ralf;
Wierenga, Berend

Publication type:

Article