Found: 7
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A Meta-Analysis of Electronic Word-of-Mouth Elasticity.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 2, p. 19, doi. 10.1509/jm.14.0169
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- Publication type:
- Article
Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 96, doi. 10.1016/j.intmar.2010.02.004
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- Publication type:
- Article
Marketing's Role in Understanding Political Activity.
- Published in:
- 2020
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- Publication type:
- Editorial
Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 3, p. 79, doi. 10.1177/00222429211023040
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- Publication type:
- Article
Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?
- Published in:
- Journal of Marketing, 2018, v. 82, n. 3, p. 87, doi. 10.1509/jm.15.0297
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- Publication type:
- Article
Can advertising benefit women's development? Preliminary insights from a multi-method investigation.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 3, p. 503, doi. 10.1007/s11747-021-00823-w
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- Publication type:
- Article
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1088, doi. 10.1007/s11747-021-00774-2
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- Publication type:
- Article