Found: 18
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Onomastique commerciale: les noms de produits colorés humoristiques sont-ils appréciés et jouentils un rôle sur l'intention d'achat du produit ?
- Published in:
- Décisions Marketing, 2023, v. 110, n. 2, p. 115, doi. 10.3917/dm.110.0115
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- Article
La rencontre interpersonnelle: un point clé dans l'expérience vécue en magasins de luxe.
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- Décisions Marketing, 2020, n. 98, p. 83, doi. 10.7193/DM.098.83.102
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- Publication type:
- Article
Re‐examining the effects of aging on household recycling behavior: A study in France.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 6, p. 618, doi. 10.1002/mar.21200
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- Article
Legacy Writing and the Consumption of Biographic Services.
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- Psychology & Marketing, 2016, v. 33, n. 11, p. 971, doi. 10.1002/mar.20931
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- Article
Generativity: Its Role, Dimensions and Impact on Cultural Organizations in France.
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- International Journal of Arts Management, 2015, v. 17, n. 3, p. 28
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- Article
Comprendre le vieillissement, un enjeu économique et académique vital.
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- Décisions Marketing, 2014, n. 76, p. 7, doi. 10.7193/DM.076.07.11
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- Publication type:
- Article
Le recrutement et la fidélisation de bénévoles retraités par les associations.
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- Décisions Marketing, 2014, n. 73, p. 109, doi. 10.7193/DM.073.109.122
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- Publication type:
- Article
Impacts of the Motivations and Antecedents of Legacy Writing on the Consumption of Biographic Services by the Elderly.
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- 2013
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- Publication type:
- Abstract
NUMÉRO SPÉCIAL DÉCISIONS MARKETING 2014 Marketing et vieillissement des consommateurs.
- Published in:
- Décisions Marketing, 2013, n. 69, p. 9, doi. 10.3917/dm.069.0009
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- Publication type:
- Article
LES ASSOCIATIONS DOIVENT-ELLES CRAINDRE UNE RÉSISTANCE AU DON D'ARGENT ? Premières pistes conceptuelles et managériales.
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- Décisions Marketing, 2012, n. 68, p. 59, doi. 10.7193/DM.068.59.70
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- Publication type:
- Article
Giving, Sharing, Consuming: Connecting Consumer Behaviors.
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- 2011
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- Publication type:
- Proceeding
Generativity and self-enhancement values in eco-friendly behavioral intentions and environmentally responsible consumption behavior.
- Published in:
- Psychology & Marketing, 2011, v. 28, n. 1, p. 69, doi. 10.1002/mar.20381
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- Publication type:
- Article
The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test.
- Published in:
- Journal of Macromarketing, 2009, v. 29, n. 3, p. 259, doi. 10.1177/0276146709334298
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- Publication type:
- Article
On the Role of Materialism in the Relationship Between Death Anxiety and Quality of Life.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 409
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- Article
ATTITUDE FACE À LA MORT ET COMPORTEMENT D'AJUSTEMENT DES CONSOMMATEURS ÂGÉS : Vers l'élaboration d'une réponse marketing.
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- Décisions Marketing, 2007, n. 46, p. 23, doi. 10.7193/dm.046.23.35
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- Publication type:
- Article
VALEURS DE CONSOMMATION ET ORIGINE TERRITORIALE DES PRODUITS.
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- Décisions Marketing, 2006, n. 43/44, p. 41, doi. 10.7193/dm.043.044.41.54
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- Publication type:
- Article
Le risque alimentaire perçu comme risque vital de consommation Émergences, adaptation et gestion.
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- Revue Française de Gestion, 2006, n. 162, p. 127
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- Publication type:
- Article
VALIDATION D'UNE ÉCHELLE DE MESURE D'UNE NOUVELLE DIMENSION TEMPORELLE EN COMPORTEMENT DU CONSOMMATEUR: L'ANXIÉTÉ FACE À L'AVENIR.
- Published in:
- Revue Française du Marketing, 2002, n. 189/190, p. 77
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- Publication type:
- Article