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Exploring the Everyday Branded Retail Experience- The Consumer Quest for ‘Homeyness’ in Branded Grocery Stores.
- Published in:
- Advances in Consumer Research, 2011, v. 38, p. 309
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- Publication type:
- Article
The new work ethics of consumption and the paradox of mundane brand resistance.
- Published in:
- Journal of Consumer Culture, 2011, v. 11, n. 2, p. 215, doi. 10.1177/1469540511402447
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- Publication type:
- Article