Found: 9
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Internationalization and Entry Modes: A Multitheoretical Framework and Research Propositions.
- Published in:
- Journal of International Marketing, 2003, v. 11, n. 4, p. 1, doi. 10.1509/jimk.11.4.1.20144
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- Publication type:
- Article
Executive Summaries.
- Published in:
- Journal of International Marketing, 2003, v. 11, n. 4, p. ix
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- Publication type:
- Article
Business Guide to Modern China (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
TOTAL GLOBAL STRATEGY.
- Published in:
- 1993
- By:
- Publication type:
- Book Review
Consumer Evaluations of Bi-National Products in the Global Market.
- Published in:
- Journal of International Marketing, 1993, v. 1, n. 3, p. 5, doi. 10.1177/1069031X9300100302
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- Publication type:
- Article
CONSUMER REACTIONS TO BI-NATIONAL PRODUCTS: IMPLICATIONS FOR INTERNATIONAL MARKETERS.
- Published in:
- Journal of Marketing Management (10711988), 1996, v. 6, n. 1, p. 29
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- Publication type:
- Article
The Korean versus American Marketplace: Consumer Reactions to Foreign Products.
- Published in:
- Psychology & Marketing, 1998, v. 15, n. 6, p. 595, doi. 10.1002/(SICI)1520-6793(199809)15:6<595::AID-MAR7>3.0.CO;2-1
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- Publication type:
- Article
Alternative Models of Cognitive Processes Underlying Consumer Reactions to Conjunction Categories.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 483
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- Publication type:
- Article
Moscow Meets Madison Avenue (Book).
- Published in:
- 1994
- By:
- Publication type:
- Book Review