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Differentiate or Imitate? The Role of Context-Dependent Preferences.
- Published in:
- Marketing Science, 2013, v. 32, n. 3, p. 393, doi. 10.1287/mksc.2013.0776
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- Article
Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty.
- Published in:
- Marketing Science, 2013, v. 32, n. 2, p. 342, doi. 10.1287/mksc.1120.0762
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- Publication type:
- Article
Honesty Only Gets You So Far! The Effect of Two-sided Content on Re-purchase Intentions.
- Published in:
- Boğaziçi Journal: Review of Social, Economic & Administrative Studies, 2018, v. 32, n. 1, p. 1, doi. 10.21773/boun.32.1.3
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- Article
Anticipated Regret and Product Innovation.
- Published in:
- Management Science, 2017, v. 63, n. 12, p. 4308, doi. 10.1287/mnsc.2016.2555
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- Publication type:
- Article
Context-Dependent Preferences and Innovation Strategy.
- Published in:
- Management Science, 2013, v. 59, n. 12, p. 2747, doi. 10.1287/mnsc.2013.1734
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- Publication type:
- Article
Rakibi Caydıracak Pazarlama Stratejileri ve Yönetici Teşvik Programları: Bilişsel Hiyerarşi Bazlı Yeni Bakış Açısı.
- Published in:
- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2018, v. 10, n. 4, p. 1, doi. 10.20491/isarder.2018.510
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- Article