Found: 22
Select item for more details and to access through your institution.
An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 2, p. 112, doi. 10.1509/jm.11.0255
- By:
- Publication type:
- Article
When More Is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 4, p. 64, doi. 10.1509/jm.10.0443
- By:
- Publication type:
- Article
Ending a Price Promotion: Retracting It in One Step or Phasing It Out Gradually.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 1, p. 49, doi. 10.1509/jmkg.74.1.49
- By:
- Publication type:
- Article
The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 2, p. 114, doi. 10.1509/jmkg.69.2.114.60762
- By:
- Publication type:
- Article
Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time :A Consumption-System Approach.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 2, p. 88, doi. 10.1177/002224299906300206
- By:
- Publication type:
- Article
How buyers forecast: Buyer-seller relationship as a boundary condition of the impact bias.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 31, doi. 10.1007/s11002-010-9133-y
- By:
- Publication type:
- Article
Erratum to: How buyers forecast: Buyer-seller relationship as a boundary condition of the impact bias.
- Published in:
- 2011
- By:
- Publication type:
- Correction notice
Unlimited Testing: Let's Test Your Emails with AI.
- Published in:
- Marketing Science, 2024, v. 43, n. 2, p. 419, doi. 10.1287/mksc.2021.0126
- By:
- Publication type:
- Article
Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 755, doi. 10.1177/0022243720916463
- By:
- Publication type:
- Article
How Commitment Influences the Termination of B2B Exchange Relationships.
- Published in:
- Journal of Service Research, 2009, v. 11, n. 3, p. 263, doi. 10.1177/1094670508328982
- By:
- Publication type:
- Article
The Role of Issue Valence and Issue Capability in Determining Effort Investment.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 4, p. 455, doi. 10.1509/jmkr.39.4.455.19122
- By:
- Publication type:
- Article
The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames.
- Published in:
- Journal of Consumer Research, 2016, v. 43, n. 4, p. 549, doi. 10.1093/jcr/ucw048
- By:
- Publication type:
- Article
Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale.
- Published in:
- Journal of Consumer Research, 2009, v. 35, n. 6, p. 1039, doi. 10.1086/593698
- By:
- Publication type:
- Article
Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making.
- Published in:
- Journal of Consumer Research, 2000, v. 26, n. 4, p. 401, doi. 10.1086/209571
- By:
- Publication type:
- Article
Smartphone Bias: When Consumers Unnecessarily Avoid Smartphones.
- Published in:
- Advances in Consumer Research, 2021, v. 49, p. 514
- By:
- Publication type:
- Article
How Mere Manager Response Influences Product Evaluations.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 806
- By:
- Publication type:
- Article
Moving Forward, Falling Back: How Perceptions of Motion Mask the Dangers of Unhealthy Consumption.
- Published in:
- 2016
- By:
- Publication type:
- Abstract
Brand Logo Frames: How and When Framing Brand Logos Increases Purchase Likelihood.
- Published in:
- 2014
- By:
- Publication type:
- Abstract
The Effect of Market and Merchant Comparisons on Customer Satisfaction: The Moderating Role of Information Uncertainty and Price Negotiation.
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 365
- By:
- Publication type:
- Article
The Role of Attributions in Evaluating Exchange Relationships.
- Published in:
- 2001
- By:
- Publication type:
- Abstract
Does Country of Origin Transfer Between Brands?
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 292
- By:
- Publication type:
- Article
Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 6, p. 771, doi. 10.1007/s11747-011-0274-1
- By:
- Publication type:
- Article