The Path to Click: Are You on It?
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- Marketing Science, 2021, v. 40, n. 2, p. 344, doi. 10.1287/mksc.2020.1253
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- Article
Works by Trusov, Michael
Results: 16
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2
Modeling Dynamics in Crowdfunding.
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- Marketing Science, 2020, v. 39, n. 2, p. 339, doi. 10.1287/mksc.2019.1209
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- Article
3
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting.
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- Marketing Science, 2016, v. 35, n. 3, p. 405, doi. 10.1287/mksc.2015.0956
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- Article
4
Zooming In on Paid Search Ads--A Consumer-Level Model Calibrated on Aggregated Data.
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- Marketing Science, 2011, v. 30, n. 5, p. 789, doi. 10.1287/mksc.1110.0647
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- Article
5
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
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- Marketing Science, 2011, v. 30, n. 4, p. 646, doi. 10.1287/mksc.1110.0635
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- Article
6
A New Method to Aid Copy Testing of Paid Search Text Advertisements.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 885, doi. 10.1509/jmr.14.0186
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- Article
7
Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 6, p. 675, doi. 10.1509/jmr.11.0508
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- Article
8
The Value of Social Dynamics in Online Product Ratings Forums.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 444, doi. 10.1509/jmkr.48.3.444
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- Article
9
Determining Influential Users in Internet Social Networks.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 643, doi. 10.1509/jmkr.47.4.643
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- Article
10
The Impact of Air Pollution on Consumer Spending.
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- Journal of Marketing, 2025, v. 89, n. 3, p. 78, doi. 10.1177/00222429241282998
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- Article
11
Swayed by the Numbers: The Consequences of Displaying Product Review Attributes.
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- Journal of Marketing, 2018, v. 82, n. 6, p. 109, doi. 10.1177/0022242918805468
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- Article
12
Online Shopping and Social Media: Friends or Foes?
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- Journal of Marketing, 2017, v. 81, n. 6, p. 24, doi. 10.1509/jm.14.0344
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- Article
13
Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site.
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- Journal of Marketing, 2009, v. 73, n. 5, p. 90, doi. 10.1509/jmkg.73.5.90
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- Article
14
Retailer promotion planning: Improving forecast accuracy and interpretability.
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- Journal of Interactive Marketing, 2006, v. 20, n. 3/4, p. 71, doi. 10.1002/dir.20068
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- Article
15
Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment.
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- Information Systems Research, 2020, v. 31, n. 4, p. 1087, doi. 10.1287/isre.2020.0933
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- Article
16
Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks.
- Published in:
- Management Science, 2021, v. 67, n. 12, p. 7575, doi. 10.1287/mnsc.2020.3885
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- Article