Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure?
- Published in:
- Journal of Consumer Research, 1982, v. 9, n. 3, p. 245, doi. 10.1086/208921
- By:
- Publication type:
- Article
Works matching AU Toy, Daniel R.
Results: 9
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Monitoring Communication Effects: A Cognitive Structure/Cognitive Response Approach.
- Published in:
- Journal of Consumer Research, 1982, v. 9, n. 1, p. 66, doi. 10.1086/208897
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- Publication type:
- Article
3
Firm-Specific Determinants of Off-Balance Sheet Leasing: A Test of the Smith/Wakeman Model.
- Published in:
- Journal of Business & Management, 2002, v. 8, n. 4, p. 335, doi. 10.1504/jbm.2002.141090
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- Publication type:
- Article
4
Re-assessing the Generalizability from Artificial to Real: Another Look at the Predictive Validity of Conjoint.
- Published in:
- Advances in Consumer Research, 1997, v. 24, n. 1, p. 259
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- Publication type:
- Article
5
MEDIATING EFFECTS OF COGNITIVE RESPONSES TO ADVERTISING ON COGNITIVE STRUCTURE.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 72
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- Publication type:
- Article
6
Determinants of Tax Compliance: A Contingency Approach.
- Published in:
- Journal of the American Taxation Association, 1992, v. 14, n. 2, p. 1
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- Publication type:
- Article
7
Factors Associated with Household Demand for Tax Preparers.
- Published in:
- Journal of the American Taxation Association, 1990, v. 12, n. 1, p. 9
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- Publication type:
- Article
8
Tax Compliance: An investigation of Key Features.
- Published in:
- Journal of the American Taxation Association, 1988, v. 9, n. 2, p. 84
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- Publication type:
- Article
9
A diagnostic framework for measuring Web-site localization.
- Published in:
- Thunderbird International Business Review, 2009, v. 51, n. 3, p. 281, doi. 10.1002/tie.20265
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- Publication type:
- Article