Found: 11
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Do or die: competitive effects and Red Queen dynamics in the product survival race.
- Published in:
- Industrial & Corporate Change, 2015, v. 24, n. 3, p. 721, doi. 10.1093/icc/dtv017
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- Article
Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture.
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- Journal of International Marketing, 2019, v. 27, n. 4, p. 81, doi. 10.1177/1069031X19874789
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- Article
Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture.
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- Journal of International Marketing, 2015, v. 23, n. 2, p. 55, doi. 10.1509/jim.13.0164
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- Article
Exploring the Marketing Program Antecedents of Performance in a Global Company.
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- Journal of International Marketing, 2004, v. 12, n. 4, p. 1, doi. 10.1509/jimk.12.4.1.53215
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- Article
Enhancing Consumers' Affection for a Brand Using Product Design.
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- Journal of Product Innovation Management, 2015, v. 32, n. 5, p. 716, doi. 10.1111/jpim.12245
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- Article
Evolution and Transformation of Innovation in the Global Automotive Industry.
- Published in:
- Journal of Product Innovation Management, 2014, v. 31, n. 1, p. 4, doi. 10.1111/jpim.12075
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- Article
Brand-Specific Design Effects: Form and Function.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 5, p. 994, doi. 10.1111/jpim.12042
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- Article
Form and Function: A Matter of Perspective.
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- Journal of Product Innovation Management, 2011, v. 28, n. 3, p. 374, doi. 10.1111/j.1540-5885.2011.00804.x
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- Article
The Effects of Competition in Short Product Life-Cycle Markets: The Case of Motion Pictures.
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- Journal of Product Innovation Management, 2010, v. 27, n. 3, p. 349, doi. 10.1111/j.1540-5885.2010.00721.x
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- Publication type:
- Article
Global Integration of Brands and New Product Development at General Motors.
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- Journal of Product Innovation Management, 2010, v. 27, n. 1, p. 49, doi. 10.1111/j.1540-5885.2009.00699.x
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- Article
Factors Influencing Brand Launch in a Global Marketplace.
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- Journal of Product Innovation Management, 2007, v. 24, n. 5, p. 471, doi. 10.1111/j.1540-5885.2007.00264.x
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- Article