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Works by Toporowski, Waldemar

Results: 4

1

Once they've been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1284, doi. 10.1007/s11747-022-00861-y

By:

Henkel, Laura;
Toporowski, Waldemar

Publication type:

Article

2

Augmented Reality - Digital erweiterte Realität im stationären Handel.

Published in:

Marketing Review St. Gallen, 2012, v. 29, n. 5, p. 28, doi. 10.1365/s11621-012-0161-2

By:

Spreer, Philipp;
Kallweit, Katrin;
Gutknecht, Klaus;
Toporowski, Waldemar

Publication type:

Article

3

Societal Attitudes Toward Service Robots: Adore, Abhor, Ignore, or Unsure?

Published in:

Journal of Service Research, 2025, v. 28, n. 1, p. 93, doi. 10.1177/10946705241295841

By:

Yoganathan, Vignesh;
Osburg, Victoria-Sophie;
Fronzetti Colladon, Andrea;
Charles, Vincent;
Toporowski, Waldemar

Publication type:

Article

4

The Importance of Assortment, Pricing, and Retail Site Location for Competition in Food Retailing - Results from Marketing Research.

Published in:

Marketing ZFP - Journal of Research & Management, 2014, v. 36, n. 2, p. 131, doi. 10.15358/0344-1369_2014_2_131

By:

Toporowski, Waldemar;
Lademann, Rainer

Publication type:

Article