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The Importance of Assortment, Pricing, and Retail Site Location for Competition in Food Retailing - Results from Marketing Research.
- Published in:
- Marketing ZFP - Journal of Research & Management, 2014, v. 36, n. 2, p. 131, doi. 10.15358/0344-1369_2014_2_131
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- Article
Once they've been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1284, doi. 10.1007/s11747-022-00861-y
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- Publication type:
- Article
Augmented Reality - Digital erweiterte Realität im stationären Handel.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 5, p. 28, doi. 10.1365/s11621-012-0161-2
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- Article