Found: 49
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Uphill or Downhill? Locating the Firm on a Profit Function.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 2, p. 26, doi. 10.1509/jmkg.71.2.026
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- Publication type:
- Article
Effects of emotion and product involvement on the experience of repeated commercial viewing.
- Published in:
- Journal of Broadcasting & Electronic Media, 1995, v. 39, n. 3, p. 377, doi. 10.1080/08838159509364313
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- Publication type:
- Article
Do attitudes toward political advertising affect information processing of televised political...
- Published in:
- Journal of Broadcasting & Electronic Media, 1994, v. 38, n. 3, p. 251, doi. 10.1080/08838159409364264
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- Publication type:
- Article
Variations in music videos as a function of their musical genre.
- Published in:
- Journal of Broadcasting & Electronic Media, 1994, v. 38, n. 1, p. 103, doi. 10.1080/08838159409364249
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- Publication type:
- Article
Sex Sterotyping in Advertising(Book Review).
- Published in:
- 1984
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- Publication type:
- Book Review
The Social Capital of Blacks and Whites: Differing Effects of the Mass Media in the United States.
- Published in:
- Human Communication Research, 2006, v. 32, n. 2, p. 157, doi. 10.1111/j.1468-2958.2006.00007.x
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- Publication type:
- Article
Children's Responses to Conflicting Auditory and Visual Features of a Televised Narrative.
- Published in:
- Human Communication Research, 1989, v. 16, n. 2, p. 256, doi. 10.1111/j.1468-2958.1989.tb00211.x
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- Publication type:
- Article
Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 929, doi. 10.1509/jmr.10.0035
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- Publication type:
- Article
Viewer Recall of Television Commercials: Prediction from the Propositional Structure of Commercial Scripts.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 127, doi. 10.2307/3151695
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- Publication type:
- Article
Negative political ads and negative citizen orientations toward politics.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2000, v. 22, n. 1, p. 13, doi. 10.1080/10641734.2000.10505099
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- Publication type:
- Article
Hemispherically Lateralized EEG as a Response to Television Commercials.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 2, p. 185, doi. 10.1086/209156
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- Publication type:
- Article
Representation of Women in News and Photos: Comparing Content to Perceptions.
- Published in:
- Journal of Communication, 2005, v. 55, n. 1, p. 152, doi. 10.1093/joc/55.1.152
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- Publication type:
- Article
How Verbalizers and Visualizers Process the Newspaper Environment.
- Published in:
- Journal of Communication, 2004, v. 54, n. 3, p. 474, doi. 10.1111/j.1460-2466.2004.tb02640.x
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- Publication type:
- Article
A Socialization Perspective on Male and Female Reporting.
- Published in:
- Journal of Communication, 2003, v. 53, n. 4, p. 658, doi. 10.1111/j.1460-2466.2003.tb02916.x
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- Publication type:
- Article
A Seventeen-Year Study of Graduate Student Authorship in Advertising Journals.
- Published in:
- Journalism & Mass Communication Educator, 2016, v. 71, n. 1, p. 69, doi. 10.1177/1077695815570036
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- Publication type:
- Article
Reconceptualizing the Influence of the News Industry on Journalism Graduate Education.
- Published in:
- Journalism & Mass Communication Educator, 2005, v. 60, n. 1, p. 17, doi. 10.1177/107769580506000105
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- Publication type:
- Article
Consumer Response to Four Categories of "Green" Television Commercials.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 243
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- Publication type:
- Article
Attention, Memory, Attitude, and Conation: A Test of the Advertising Hierarchy.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 366
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- Publication type:
- Article
Moment By Moment Analyses of TV Commercials: Their Theoretical and Applied Roles.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 538
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- Publication type:
- Article
Brand Familiarity and Product Involvement Effects on the Attitude Toward an Ad-Brand Attitude Relationship.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 202
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- Publication type:
- Article
Testing the Selection Processing Model: The Influence of Program Related Needs.
- Published in:
- Advances in Consumer Research, 1989, v. 16, n. 1, p. 495
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- Publication type:
- Article
EFFECTS OF OVER-TIME MEASURES OF VIEWER LIKING AND ACTIVITY DURING PROGRAMS AND COMMERCIALS ON MEMORY FOR COMMERCIALS.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 549
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- Publication type:
- Article
EMOTION-ELICITING ADVERTISING: EFFECTS ON LONG TERM MEMORY AND JUDGMENT.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 111
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- Publication type:
- Article
Print News and Health Psychology: Some Observations.
- Published in:
- Journal of Health Psychology, 2006, v. 11, n. 2, p. 175, doi. 10.1177/1359105306061178
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- Publication type:
- Article
Cognitive and Emotional Processes in Individuals and Commercial Web sites.
- Published in:
- Journal of Business & Psychology, 2009, v. 24, n. 1, p. 105, doi. 10.1007/s10869-008-9087-8
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- Publication type:
- Article
Reporting on Violence: Bringing a Public Health Perspective Into the Newsroom.
- Published in:
- Health Education & Behavior, 2001, v. 28, n. 4, p. 402, doi. 10.1177/109019810102800402
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- Publication type:
- Article
Response.
- Published in:
- Health Education & Behavior, 2001, v. 28, n. 4, p. 423, doi. 10.1177/109019810102800404
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- Publication type:
- Article
100 Years of Advertising Studies in JMCQ.
- Published in:
- Journalism & Mass Communication Quarterly, 2023, v. 100, n. 4, p. 958, doi. 10.1177/10776990231197685
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- Publication type:
- Article
Predicting Audience Verification Intention: The Impact of Partisanship, Source, Importance, and Information Familiarity on Willingness to Verify Headlines.
- Published in:
- Journalism & Mass Communication Quarterly, 2023, v. 100, n. 2, p. 308, doi. 10.1177/10776990221130992
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- Publication type:
- Article
When Do Audiences Verify? How Perceptions About Message and Source Influence Audience Verification of News Headlines.
- Published in:
- Journalism & Mass Communication Quarterly, 2020, v. 97, n. 1, p. 52, doi. 10.1177/1077699019864680
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- Publication type:
- Article
New Media, New Relationship to Participation? A Closer Look at Youth News Repertoires and Political Participation.
- Published in:
- Journalism & Mass Communication Quarterly, 2018, v. 95, n. 1, p. 192, doi. 10.1177/1077699017706928
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- Publication type:
- Article
Experimental Methodology in Journalism and Mass Communication Research.
- Published in:
- 2012
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- Publication type:
- Essay
THE IMPACT OF NEWSROOM INVESTMENT ON NEWSPAPER REVENUES AND PROFITS: SMALL AND MEDIUM NEWSPAPERS, 1998-2002.
- Published in:
- Journalism & Mass Communication Quarterly, 2005, v. 82, n. 3, p. 516, doi. 10.1177/107769900508200303
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- Publication type:
- Article
SOCIAL CAPITAL IN RURAL AND URBAN COMMUNTIES: TESTING DIFFERENCES IN MEDIA EFFECTS AND MODELS.
- Published in:
- Journalism & Mass Communication Quarterly, 2004, v. 81, n. 2, p. 378, doi. 10.1177/107769900408100210
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- Publication type:
- Article
IN THE MOOD FOR A COMMERCIAL BREAK? A MODEL OF CONSUMER RESPONSE TO TELEVISION COMMERCIALS DURING SENSITIVE NEWS.
- Published in:
- Management & Marketing, 2009, v. 4, n. 3, p. 35
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- Publication type:
- Article
Civic participation and connectivity with a metro newspaper.
- Published in:
- Newspaper Research Journal, 2019, v. 40, n. 3, p. 346, doi. 10.1177/0739532919835614
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- Publication type:
- Article
Newspaper news exposure predicts political participation.
- Published in:
- Newspaper Research Journal, 2017, v. 38, n. 2, p. 231, doi. 10.1177/0739532917716445
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- Publication type:
- Article
Increasing news content and diversity improves revenue.
- Published in:
- Newspaper Research Journal, 2015, v. 36, n. 4, p. 382, doi. 10.1177/0739532915618408
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- Publication type:
- Article
Citizen Journalism Web Sites Complement Newspapers.
- Published in:
- Newspaper Research Journal, 2010, v. 31, n. 2, p. 34, doi. 10.1177/073953291003100204
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- Publication type:
- Article
Anonymous Sources Harm Credibility of All Stories.
- Published in:
- Newspaper Research Journal, 2009, v. 30, n. 4, p. 54, doi. 10.1177/073953290903000405
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- Publication type:
- Article
Use of Anonymous Sources Declines in U.S. Newspapers.
- Published in:
- Newspaper Research Journal, 2007, v. 28, n. 2, p. 56, doi. 10.1177/073953290702800204
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- Publication type:
- Article
Small Dailies' Profit Margins Half Those of Medium Dailies.
- Published in:
- Newspaper Research Journal, 2006, v. 27, n. 3, p. 22, doi. 10.1177/073953290602700303
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- Publication type:
- Article
Increased Circulation Follows Investments in Newsroom.
- Published in:
- Newspaper Research Journal, 2004, v. 25, n. 4, p. 26, doi. 10.1177/073953290402500404
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- Publication type:
- Article
Special Issue Editors' Comments.
- Published in:
- 2004
- By:
- Publication type:
- Editorial
Journalists, Public Differ On Perception Of Media Coverage.
- Published in:
- Newspaper Research Journal, 2002, v. 23, n. 4, p. 52, doi. 10.1177/073953290202300405
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- Publication type:
- Article
Exploring Reader Interest In International News.
- Published in:
- Newspaper Research Journal, 2002, v. 23, n. 4, p. 46
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- Publication type:
- Article
LA Times Offered as Model For Foreign News Coverage.
- Published in:
- Newspaper Research Journal, 2001, v. 22, n. 1, p. 80, doi. 10.1177/073953290102200107
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- Publication type:
- Article
'Reality' in the St. Louis Post-Dispatch.
- Published in:
- Newspaper Research Journal, 2000, v. 21, n. 3, p. 51, doi. 10.1177/073953290002100305
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- Publication type:
- Article
Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 2, p. 45, doi. 10.1509/jm.15.0372
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- Publication type:
- Article