Works by Tellis, Gerard J.

Results: 64

Cash or Non-Cash? Exploring Ideators' Incentive Preferences in Crowdsourcing Contests.

Published in:

Journal of Management Information Systems, 2024, v. 41, n. 2, p. 487, doi. 10.1080/07421222.2024.2340828

By:

Riedl, Christoph;
Füller, Johann;
Hutter, Katja;
Tellis, Gerard J.

Publication type:

Article

The Dive and Disruption of Successful Current Products: Measures, Global Patterns, and Predictive Model.

Published in:

Journal of Product Innovation Management, 2016, v. 33, n. 1, p. 53, doi. 10.1111/jpim.12256

By:

Palacios Fenech, Javier;
Tellis, Gerard J.

Publication type:

Article

Stock Market Returns to Financial Innovations Before and During the Financial Crisis in the United States and Europe.

Published in:

Journal of Product Innovation Management, 2014, v. 31, n. 5, p. 973, doi. 10.1111/jpim.12138

By:

Schöler, Lisa;
Skiera, Bernd;
Tellis, Gerard J.

Publication type:

Article

Disruptive Technology or Visionary Leadership?

Published in:

Journal of Product Innovation Management, 2006, v. 23, n. 1, p. 34, doi. 10.1111/j.1540-5885.2005.00179.x

By:

Tellis, Gerard J.

Publication type:

Article

Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests.

Published in:

Marketing Science, 2024, v. 43, n. 1, p. 54, doi. 10.1287/mksc.2023.1434

By:

Bell, J. Jason;
Pescher, Christian;
Tellis, Gerard J.;
Füller, Johann

Publication type:

Article

Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control.

Published in:

Marketing Science, 2017, v. 36, n. 6, p. 862, doi. 10.1287/mksc.2017.1040

By:

Tirunillai, Seshadri;
Tellis, Gerard J.

Publication type:

Article

Skimming or Penetration? Strategic Dynamic Pricing for New Products.

Published in:

Marketing Science, 2015, v. 34, n. 2, p. 235, doi. 10.1287/mksc.2014.0891

By:

Spann, Martin;
Fischer, Marc;
Tellis, Gerard J.

Publication type:

Article

Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations.

Published in:

Marketing Science, 2014, v. 33, n. 1, p. 114, doi. 10.1287/mksc.2013.0818

By:

Borah, Abhishek;
Tellis, Gerard J.

Publication type:

Article

Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 964, doi. 10.1287/mksc.1120.0739

By:

Sood, Ashish;
James, Gareth M.;
Tellis, Gerard J.;
Ji Zhu

Publication type:

Article

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance.

Published in:

Marketing Science, 2012, v. 31, n. 2, p. 198, doi. 10.1287/mksc.1110.0682

By:

Tirunillai, Seshadri;
Tellis, Gerard J.

Publication type:

Article

Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies.

Published in:

Marketing Science, 2011, v. 30, n. 2, p. 339, doi. 10.1287/mksc.1100.0617

By:

Sood, Ashish;
Tellis, Gerard J.

Publication type:

Article

Do Innovations Really Pay Off? Total Stock Market Returns to Innovation.

Published in:

Marketing Science, 2009, v. 28, n. 3, p. 442, doi. 10.1287/mksc.1080.0407

By:

Sood, Ashish;
Tellis, Gerard J.

Publication type:

Article

Functional Regression: A New Model for Predicting Market Penetration of New Products.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 36, doi. 10.1287/mksc.1080.0382

By:

Sood, Ashish;
James, Gareth M.;
Tellis, Gerard J.

Publication type:

Article

Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 844, doi. 10.1287/mksc.1070.0329

By:

Chandrasekaran, Deepa;
Tellis, Gerard J.

Publication type:

Article

The Value of Quality.

Published in:

Marketing Science, 2007, v. 26, n. 6, p. 758, doi. 10.1287/mksc.1070.0286

By:

Tellis, Gerard J.;
Johnson, Joseph

Publication type:

Article

Research on Innovation: A Review and Agenda for Marketing Science.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 687, doi. 10.1287/mksc.1050.0144

By:

Hauser, John;
Tellis, Gerard J.;
Griffin, Abbie

Publication type:

Article

Optimal Data Interval for Estimating Advertising Response.

Published in:

Marketing Science, 2006, v. 25, n. 3, p. 217, doi. 10.1287/mksc.1050.0178

By:

Tellis, Gerard J.;
Franses, Philip Hans

Publication type:

Article

Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why?

Published in:

Marketing Science, 2005, v. 24, n. 3, p. 359

By:

Tellis, Gerard J.;
Chandy, Rajesh K.;
MacInnis, Deborah;
Thaivanich, Pattana

Publication type:

Article

Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle.

Published in:

Marketing Science, 2004, v. 23, n. 2, p. 207, doi. 10.1287/mksc.1040.0057

By:

Golder, Peter N.;
Tellis, Gerard J.

Publication type:

Article

Predicting Sales Takeoff for Whirlpool's New Personal Valet.

Published in:

Marketing Science, 2004, v. 23, n. 2, p. 182

By:

Foster, Joseph A.;
Golder, Peter N.;
Tellis, Gerard J.

Publication type:

Article

The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness.

Published in:

Marketing Science, 2003, v. 22, n. 2, p. 188, doi. 10.1287/mksc.22.2.188.16041

By:

Tellis, Gerard J.;
Stremersch, Stefan;
Yin, Eden

Publication type:

Article

Will it ever fly? Modeling the takeoff of really new consumer durables.

Published in:

Marketing Science, 1997, v. 16, n. 3, p. 256, doi. 10.1287/mksc.16.3.256

By:

Golder, Peter N.;
Tellis, Gerard J.

Publication type:

Article

TACKLING THE RETAILER DECISION MAZE: WHICH BRANDS TO DISCOUNT, HOW MUCH, WHEN AND WHY?

Published in:

Marketing Science, 1995, v. 14, n. 3, p. 271, doi. 10.1287/mksc.14.3.271

By:

Tellis, Gerard J.;
Zufryden, Fred S.

Publication type:

Article

Blowing Bubbles: Heuristics and Biases in the Run-Up of Stock Prices.

Published in:

Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 486, doi. 10.1177/0092070305277381

By:

Johnson, Joseph;
Tellis, Gerard J.

Publication type:

Article

Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation.

Published in:

Journal of Advertising, 1995, v. 24, n. 3, p. 1, doi. 10.1080/00913367.1995.10673479

By:

Tellis, Gerard J.;
Weiss, Doyle L.

Publication type:

Article

Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects.

Published in:

Journal of Marketing, 2022, v. 86, n. 2, p. 87, doi. 10.1177/00222429211005481

By:

Wei, Yanhao "Max";
Hong, Jihoon;
Tellis, Gerard J.

Publication type:

Article

Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement.

Published in:

Journal of Marketing, 2022, v. 86, n. 1, p. 149, doi. 10.1177/0022242920967912

By:

Chandrasekaran, Deepa;
Tellis, Gerard J.;
James, Gareth M.

Publication type:

Article

What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence.

Published in:

Journal of Marketing, 2019, v. 83, n. 4, p. 1, doi. 10.1177/0022242919841034

By:

Tellis, Gerard J.;
MacInnis, Deborah J.;
Tirunillai, Seshadri;
Zhang, Yanwei

Publication type:

Article

Getting a Grip on the Saddle: Chasms or Cycles?

Published in:

Journal of Marketing, 2011, v. 75, n. 4, p. 21, doi. 10.1509/jmkg.75.4.21

By:

Chandrasekaran, Deepa;
Tellis, Gerard J

Publication type:

Article

Do Consumers Ever Learn? Analysis of Segment Behavior in Experimental Markets.

Published in:

Journal of Behavioral Decision Making, 2000, v. 13, n. 1, p. 19, doi. 10.1002/(SICI)1099-0771(200001/03)13:1<19::AID-BDM334>3.0.CO;2-Z

By:

Prabhu, Jaideep;
Tellis, Gerard J.

Publication type:

Article

INNOVATION DOES PAY OFF--IF YOU MEASURE CORRECTLY.

Published in:

Research Technology Management, 2009, v. 52, n. 4, p. 13, doi. 10.1080/08956308.2009.11657574

By:

Sood, Ashish;
Tellis, Gerard J.

Publication type:

Article

COMPETITIVE PRICE AND QUALITY UNDER ASYMMETRIC INFORMATION.

Published in:

Marketing Science, 1987, v. 6, n. 3, p. 240, doi. 10.1287/mksc.6.3.240

By:

Tellis, Gerard J.;
Wernerfelt, Birger

Publication type:

Article

Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?

Published in:

Journal of Marketing Research (JMR), 2016, v. 53, n. 2, p. 143, doi. 10.1509/jmr.13.0009

By:

BORAH, ABHISHEK;
TELLIS, GERARD J.

Publication type:

Article

Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 4, p. 463, doi. 10.1509/jmr.12.0106

By:

TIRUNILLAI, SESHADRI;
TELLIS, GERARD J.

Publication type:

Article

How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 457, doi. 10.1509/jmkr.48.3.457

By:

Sethuraman, Raj;
Tellis, Gerard J;
Briesch, Richard A

Publication type:

Article

Does Quality Win? Network Effects Versus Quality in High-Tech Markets.

Published in:

Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 135, doi. 10.1509/jmkr.46.2.135

By:

Tellis, Gerard J;
Yin, Eden;
Niraj, Rakesh

Publication type:

Article

Commentaries and Rejoinder to “Does Quality Win? Network Effects Versus Quality in High-Tech Markets”.

Published in:

Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 150, doi. 10.1509/jmkr.46.2.150

By:

Ratchford, Brian T;
Shugan, Steven M;
Reibstein, David J;
Rossi, Peter E;
Brown, Jennifer;
Morgan, John;
Tellis, Gerard J;
Yin, Eden;
Niraj, Rakesh

Publication type:

Article

What to Say When: Advertising Appeals in Evolving Markets.

Published in:

Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 399, doi. 10.1509/jmkr.38.4.399.18908

By:

Chandy, Rajesh K.;
Tellis, Gerard J.;
Macinnis, Deborah J.;
Thaivanich, Pattana

Publication type:

Article

Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 32, doi. 10.1509/jmkr.37.1.32.18716

By:

Tellis, Gerard J.;
Chandy, Rajesh K.;
Thaivanich, Pattana

Publication type:

Article

In Search of Diversity: The Record of Major Marketing Journals.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 1, p. 120, doi. 10.2307/3151920

By:

Tellis, Gerard J.;
Chandy, Rajesh K.;
Ackerman, David S.

Publication type:

Article

Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize.

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 4, p. 474, doi. 10.2307/3152166

By:

Chandy, Rajesh K.;
Tellis, Gerard J.

Publication type:

Article

THE NEW MARKETING RESEARCH SYSTEMS.

Published in:

1996

By:

Tellis, Gerard J.

Publication type:

Book Review

Pioneer Advantage: Marketing Logic or Marketing Legend?

Published in:

Journal of Marketing Research (JMR), 1993, v. 30, n. 2, p. 158, doi. 10.2307/3172825

By:

Golder, Peter N.;
Tellis, Gerard J.

Publication type:

Article

The Price Elasticity of Selective Demand: A Meta-Analysis of Economic Models of Sales.

Published in:

Journal of Marketing Research (JMR), 1988, v. 25, n. 4, p. 331, doi. 10.2307/3172944

By:

Tellis, Gerard J.

Publication type:

Article

Advertising Exposure, Loyalty, and Brand Purchase: A Two-Staged Model of Choice.

Published in:

Journal of Marketing Research (JMR), 1988, v. 25, n. 2, p. 134, doi. 10.2307/3172645

By:

Tellis, Gerard J.

Publication type:

Article

The Relationship Between Advertising and Product Quality Over the Product Life Cycle: A Contingency Theory.

Published in:

Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 64, doi. 10.2307/3172925

By:

Tellis, Gerard J.;
Fornell, Claes

Publication type:

Article

What Is (and Isn't) a Product Recall?

Published in:

Journal of Public Policy & Marketing, 2024, v. 43, n. 4, p. 295, doi. 10.1177/07439156241242419

By:

Astvansh, Vivek;
Antia, Kersi D.;
Tellis, Gerard J.

Publication type:

Article

Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns.

Published in:

Journal of Public Policy & Marketing, 2023, v. 42, n. 2, p. 133, doi. 10.1177/07439156221143954

By:

Tellis, Gerard J.;
Sood, Ashish;
Nair, Sajeev;
Sood, Nitish

Publication type:

Article

Fooled by Success: How, Why, and When Disclosures Fail or Work in Mutual Fund Ads.

Published in:

Journal of Public Policy & Marketing, 2022, v. 41, n. 1, p. 54, doi. 10.1177/0743915620970905

By:

Johnson, Joseph M.;
Tellis, Gerard J.;
VanBergen, Noah

Publication type:

Article

Removing Social Desirability Bias With Indirect Questioning: Is the Cure Worse than the Disease?

Published in:

Advances in Consumer Research, 1998, v. 25, n. 1, p. 563

By:

Fisher, Robert J.;
Tellis, Gerard J.

Publication type:

Article