Works by Teixeira, Thales S.

Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.

Published in:

Marketing Science, 2010, v. 29, n. 5, p. 783, doi. 10.1287/mksc.1100.0567

By:

• Teixeira, Thales S.;
• Wedel, Michel;
• Pieters, Rik

Publication type:

Article