Works by Teel, Jesse E.


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    Psychographic Profiles of Media Usage Segments.

    Published in:
    Journal of the Academy of Marketing Science, 1977, v. 5, n. 4, p. 379, doi. 10.1007/BF02722068
    By:
    • Teel Jr., Jesse E.;
    • Bearden, William O.;
    • Durand, Richard M.
    Publication type:
    Article
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