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THE EFFECTS OF DIRECT MARKETING TECHNIQUES ON PERFORMANCE: AN APPLICATION TO ARTS ORGANIZATIONS.
- Published in:
- Journal of Interactive Marketing, 2001, v. 15, n. 3, p. 41, doi. 10.1002/dir.1015
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- Publication type:
- Article
An Examination Of Shopping Scripts.
- Published in:
- Advances in Consumer Research, 1989, v. 16, n. 1, p. 384
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- Publication type:
- Article
BRUNSWIK'S LENS MODEL: A REVIEW AND EXTENSION TO CONSUMER RESEARCH.
- Published in:
- Advances in Consumer Research, 1984, v. 11, n. 1, p. 103
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- Publication type:
- Article