Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 4, p. 41, doi. 10.1509/jm.13.0301
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- Publication type:
- Article
Works by Tanya (Ya) Tang
Results: 2
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2
MORE IS NOT NECESSARILY BETTER: AN ABSORPTIVE CAPACITY PERSPECTIVE ON NETWORK EFFECTS IN OPEN SOURCE SOFTWARE DEVELOPMENT COMMUNITIES.
- Published in:
- MIS Quarterly, 2020, v. 44, n. 4, p. 1651, doi. 10.25300/MISQ/2020/13991
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- Publication type:
- Article