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A Note on Accounting for Sources of Variation in Perceptual Maps.
- Published in:
- Journal of Marketing Research (JMR), 1982, v. 19, n. 3, p. 302, doi. 10.2307/3151564
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- Publication type:
- Article
Decision Issues in Building Perceptual Product Spaces with Multi-Attribute Rating Data.
- Published in:
- Journal of Consumer Research, 1985, v. 12, n. 1, p. 47, doi. 10.1086/209034
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- Publication type:
- Article