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Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture.
- Published in:
- Journal of International Marketing, 2019, v. 27, n. 4, p. 81, doi. 10.1177/1069031X19874789
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- Article
Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture.
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- Journal of International Marketing, 2015, v. 23, n. 2, p. 55, doi. 10.1509/jim.13.0164
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- Publication type:
- Article
How Consumers' Top Dog Antipathy Influences their Underdog Support: A Study of Boundary Conditions.
- Published in:
- AIMS International Journal of Management, 2022, v. 16, n. 3, p. 135, doi. 10.26573/2022.16.3.1
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- Article
Do or die: competitive effects and Red Queen dynamics in the product survival race.
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- Industrial & Corporate Change, 2015, v. 24, n. 3, p. 721, doi. 10.1093/icc/dtv017
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- Article
CORPORATE RESPONSE TO THE REGULATIONS FOR SUSTAIN ABILITY: A CASE STUDY OF THE LEADING GLOBAL CORPORATIONS.
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- 2013
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- Publication type:
- Case Study
Coevolutionary Dynamics of Automotive Competition: Product Innovation, Change, and Marketplace Survival.
- Published in:
- Journal of Product Innovation Management, 2014, v. 31, n. 1, p. 61, doi. 10.1111/jpim.12080
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- Publication type:
- Article
Exploring Correlates of Product Launch in Collaborative Ventures: An Empirical Investigation of Pharmaceutical Alliances.
- Published in:
- Journal of Product Innovation Management, 2009, v. 26, n. 4, p. 360, doi. 10.1111/j.1540-5885.2009.00665.x
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- Publication type:
- Article
Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 576, doi. 10.1007/s11747-023-00936-4
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- Publication type:
- Article