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SUBJUGATED AND DISQUALIFIED KNOWLEDGE IN MARKETING THEORY: HISTORICAL STRUGGLES AND THE CONDITIONS OF REPUDIATION.
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- Revista Interdisciplinar de Marketing (RIMAR), 2023, v. 13, n. 2, p. 86, doi. 10.4025/rimar.v13i2.67574
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- Article
INTER-FUNCTIONAL COLLABORATION AND INTER-ORGANIZATIONAL RELATIONSHIPS IN COMMUNICATIONS STRATEGY IMPLEMENTATION.
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- Revista Interdisciplinar de Marketing (RIMAR), 2018, v. 8, n. 1, p. 1, doi. 10.4025/rimar.v8i1.41078
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- Article
The Philosophy of Marketing Theory: Historical and Future Directions.
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- Marketing Review, 2004, v. 4, n. 3, p. 307, doi. 10.1362/1469347042223373
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- Article
Cognitive anthropology and the problem-solving behaviour of green consumers.
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- Journal of Consumer Behaviour, 2006, v. 5, n. 3, p. 235, doi. 10.1002/cb.175
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- Article
The Rotary Club and the Promotion of the Social Responsibilities of Business in the Early 20th Century.
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- Business & Society, 2017, v. 56, n. 7, p. 975, doi. 10.1177/0007650315609048
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- Article
The Debate That Won't Die? Values Incommensurability, Antagonism and Theory Choice.
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- Organization, 2009, v. 16, n. 4, p. 467, doi. 10.1177/1350508409104504
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- Article
The Politics of the Behavioural Revolution in Organization Studies.
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- Organization, 2009, v. 16, n. 5, p. 733, doi. 10.1177/1350508409338882
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- Article
Valuing Scholarly Diversity: Engaging with the Forgotten, Neglected and Excommunicated.
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- Journal of Customer Behaviour, 2024, v. 23, n. 2/3, p. 130, doi. 10.1362/147539224X17149185610226
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- Article
Sharing 2.0: Perspectives from Neglected Markets: Using the criminology and addiction psychology literatures, this essay challenges Belk's argument that the sharing of products is a rare phenomenon outside of our family networks.
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- Journal of Customer Behaviour, 2022, v. 21, n. 3/4, p. 170, doi. 10.1362/147539222X16620495972680
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- Article
Rethinking 'marketing as applied economics'.
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- Marketing Theory, 2022, v. 22, n. 4, p. 643, doi. 10.1177/14705931221114170
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- Article
Writing telepathy back into marketing theory.
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- Marketing Theory, 2022, v. 22, n. 3, p. 421, doi. 10.1177/14705931221095611
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- Article
From goods-dominant logic to service-dominant logic? Service, service capitalism and service socialism.
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- Marketing Theory, 2021, v. 21, n. 1, p. 113, doi. 10.1177/1470593120966768
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- Article
Habit as a central concept in marketing.
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- Marketing Theory, 2019, v. 19, n. 4, p. 447, doi. 10.1177/1470593119847251
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- Article
Hyper-power, the marketing concept and consumer as ‘boss’.
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- Marketing Theory, 2016, v. 16, n. 4, p. 513, doi. 10.1177/1470593116666408
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- Article
Sanctioning value.
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- Marketing Theory, 2017, v. 17, n. 2, p. 219, doi. 10.1177/1470593116677766
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- Article
Character analysis and racism in marketing theory and practice.
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- Marketing Theory, 2012, v. 12, n. 4, p. 485, doi. 10.1177/1470593112457742
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- Article
Percival White (1887–1970): Marketing Engineer.
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- Marketing Theory, 2011, v. 11, n. 4, p. 455, doi. 10.1177/1470593111418810
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- Article
Critical marketing studies: logical empiricism, 'critical performativity' and marketing practice.
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- Marketing Theory, 2010, v. 10, n. 2, p. 210, doi. 10.1177/1470593110366671
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- Article
The foundations of relationship marketing: reciprocity and trade relations.
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- Marketing Theory, 2009, v. 9, n. 1, p. 9, doi. 10.1177/1470593108100058
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- Article
Final thoughts on amnesia and marketing theory.
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- Marketing Theory, 2008, v. 8, n. 4, p. 465, doi. 10.1177/1470593108096546
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- Article
The past is a foreign country: amnesia and marketing theory.
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- Marketing Theory, 2008, v. 8, n. 4, p. 323, doi. 10.1177/1470593108096539
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- Article
Incommensurable paradigms, cognitive bias and the politics of marketing theory.
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- Marketing Theory, 2008, v. 8, n. 3, p. 273, doi. 10.1177/1470593108093557
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- Article
Remembering motivation research: toward an alternative genealogy of interpretive consumer research.
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- Marketing Theory, 2006, v. 6, n. 4, p. 429, doi. 10.1177/1470593106069931
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- Article
The ordering of marketing theory: the influence of McCarthyism and the Cold War.
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- Marketing Theory, 2006, v. 6, n. 2, p. 163, doi. 10.1177/1470593106063982
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- Publication type:
- Article
Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR).
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- Journal of Macromarketing, 2015, v. 35, n. 2, p. 257, doi. 10.1177/0276146714543524
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- Article
Waste, Art, and Social Change: Transformative Consumer Research Outside of the Academy?
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- Journal of Macromarketing, 2014, v. 34, n. 1, p. 80, doi. 10.1177/0276146713509631
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- Article
Macromarketing Roundtable Commentary—The Export of Marketing Education.
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- 2011
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- Opinion
Interpretation in Social Life, Social Science, and Marketing. London:.
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- 2010
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- Publication type:
- Book Review
Interpreting Macromarketing: The Construction of a Major Macromarketing Research Collection.
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- Journal of Macromarketing, 2009, v. 29, n. 3, p. 325, doi. 10.1177/0276146709338706
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- Article
Quaker Travels, Fellow Traveler? Wroe Alderson's Visit to Russia during the Cold War.
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- Journal of Macromarketing, 2009, v. 29, n. 3, p. 303, doi. 10.1177/0276146709334305
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- Article
Rethinking the Emergence of Relationship Marketing.
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- Journal of Macromarketing, 2009, v. 29, n. 2, p. 193, doi. 10.1177/0276146708327633
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- Article
Relationship Marketing at Wanamaker's in the Nineteenth and Early Twentieth Centuries.
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- Journal of Macromarketing, 2008, v. 28, n. 2, p. 169, doi. 10.1177/0276146708314792
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- Article