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Consumer innovativeness, innovation characteristics, and consumer resistance to innovation: A communication perspective from the public sector universities.
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- Journal of Public Affairs (14723891), 2022, v. 22, n. 4, p. 1, doi. 10.1002/pa.2668
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- Article
Advertising appeals and Malaysian culture norms: Scale content validation.
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- Journal of Asian Pacific Communication (John Benjamins Publishing Co.), 2018, v. 28, n. 1, p. 61, doi. 10.1075/japc.00004.raz
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- Article
Examining Firm Competitiveness: A Life Cycle Theory Perspective.
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- Abasyn University Journal of Social Sciences, 2023, v. 16, n. 2, p. 180, doi. 10.34091/AJSS.16.2.04
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- Article
EFFECT OF PHOTOPERIOD ON THE GROWTH PERFORMANCE OF SAHIWAL CATTLE HEIFERS.
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- Pakistan Journal of Agricultural Sciences, 2021, v. 58, n. 3, p. 1027, doi. 10.21162/PAKJAS/21.1421
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- Article
EFFECT OF BYPASS FAT SUPPLEMENTATION ON MILK YIELD IN LACTATING COWS AND BUFFALOES.
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- Pakistan Journal of Agricultural Sciences, 2019, v. 56, n. 3, p. 743, doi. 10.21162/PAKJAS/19.6954
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- Article
Financing Behavior of KSE Listed Companies.
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- Journal of Managerial Sciences, 2013, v. 7, n. 1, p. 21
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- Article
Exploring Regenerative Tourism Using Media Richness Theory: Emerging Role of Immersive Journalism, Metaverse-Based Promotion, Eco-Literacy, and Pro-Environmental Behavior.
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- Sustainability (2071-1050), 2023, v. 15, n. 6, p. 5046, doi. 10.3390/su15065046
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- Article
Meet Your Digital Twin in Space? Profiling International Expat's Readiness for Metaverse Space Travel, Tech-Savviness, COVID-19 Travel Anxiety, and Travel Fear of Missing Out.
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- Sustainability (2071-1050), 2022, v. 14, n. 11, p. 6441, doi. 10.3390/su14116441
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- Article
Real Bounce Forward: Experimental Evidence on Destination Crisis Marketing, Destination Trust, e-WOM and Global Expat's Willingness to Travel during and after COVID-19.
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- Sustainability (2071-1050), 2022, v. 14, n. 3, p. 1111, doi. 10.3390/su14031111
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- Article
Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19-Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel.
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- Sustainability (2071-1050), 2021, v. 13, n. 22, p. 12834, doi. 10.3390/su132212834
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- Article
Estimation of Net Rice Production through Improved CASA Model by Addition of Soil Suitability Constant (ħα).
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- Sustainability (2071-1050), 2018, v. 10, n. 6, p. 1788, doi. 10.3390/su10061788
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- Article
Missed takes towards a pandemic of COVID-19? A systematic literature review of Coronavirus related diseases in Pakistan.
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- Journal of Infection in Developing Countries, 2020, v. 14, n. 7, p. 726, doi. 10.3855/jidc.12771
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- Article
Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement: Mediation of the Individual's Attention, Information Surveillance, and Elaboration.
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- SAGE Open, 2020, v. 10, n. 2, p. 1, doi. 10.1177/2158244020929301
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- Article
Investigating the Psychological, Social, Cultural, and Religious Predictors of COVID-19 Vaccine Uptake Intention in Digital Age: A Media Dependency Theory Perspective.
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- Vaccines, 2023, v. 11, n. 8, p. 1338, doi. 10.3390/vaccines11081338
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- Article
How Does Digital Media Search for COVID-19 Influence Vaccine Hesitancy? Exploring the Trade-off between Google Trends, Infodemics, Conspiracy Beliefs and Religious Fatalism.
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- Vaccines, 2023, v. 11, n. 1, p. 114, doi. 10.3390/vaccines11010114
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- Article
Ingraining Polio Vaccine Acceptance through Public Service Advertisements in the Digital Era: The Moderating Role of Misinformation, Disinformation, Fake News, and Religious Fatalism.
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- Vaccines, 2022, v. 10, n. 10, p. N.PAG, doi. 10.3390/vaccines10101733
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- Article
Can Communication Strategies Combat COVID-19 Vaccine Hesitancy with Trade-Off between Public Service Messages and Public Skepticism? Experimental Evidence from Pakistan.
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- Vaccines, 2021, v. 9, n. 7, p. 757, doi. 10.3390/vaccines9070757
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- Article
Unpacking the behavioural outcomes of internal crisis communication: Underlining nexus of employee task performance, crisis responsibility and work well‐being to improve organizational reputation.
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- Journal of Contingencies & Crisis Management, 2024, v. 32, n. 2, p. 1, doi. 10.1111/1468-5973.12562
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- Article
COVID-19: A Psychosocial Perspective.
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- Frontiers in Psychology, 2020, v. 11, p. N.PAG, doi. 10.3389/fpsyg.2020.554624
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- Article
News Media Exposure and Community Consensus on Terrorism in a Developing Country: First and Second Level Agenda-Setting Effects.
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- Media Watch, 2023, v. 14, n. 1, p. 33, doi. 10.1177/09760911221130818
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- Article
Escaping the COVID-19 Pandemic with High-Speed E-Learning: Capabilities, Engagement, and Quality in Malaysian Higher Education.
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- Media Watch, 2021, v. 12, n. 3, p. 363, doi. 10.15655/mw_2021_v12i3_165222
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- Article
Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender Egalitarianism.
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- Information (2078-2489), 2021, v. 12, n. 2, p. 72, doi. 10.3390/info12020072
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- Article
Examining the Effects of Media-Generated Stereotypes on Receivers' Trust and Attitude in Pakistan. Moderating Influence of Ethnicity and Gender.
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- Information (2078-2489), 2021, v. 12, n. 1, p. 35, doi. 10.3390/info12010035
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- Article
Cohort risk sharing in Pakistan: Relative wage and consumption movements over time.
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- Journal of Applied Economics & Business Studies (JAEBS), 2020, v. 4, n. 1, p. 77, doi. 10.34260/jaebs.414
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- Article
Mediation of The Superior-Subordinate Communication In Determining Work Engagement Among Bureaucrats.
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- Journal of Media Studies, 2020, v. 35, n. 2, p. 279
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- Article
English or German or Both: Recipes for Developing Countries.
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- Public Finance Quarterly (0031-496X), 2014, v. 59, n. 3, p. 346
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- Article
Delineation of Potential Sites for Rice Cultivation Through Multi-Criteria Evaluation (MCE) Using Remote Sensing and GIS.
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- International Journal of Plant Production, 2018, v. 12, n. 1, p. 1, doi. 10.1007/s42106-017-0001-z
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- Article
Gender Stereotype News in Context of the Ethnicity: Scale Development and Validation.
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- Pakistan Journal of Psychological Research, 2019, v. 34, n. 1, p. 79, doi. 10.33824/PJPR.2019.34.1.5
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- Article
Genomic profiling and sites of metastasis in non-small cell lung cancer.
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- Frontiers in Oncology, 2023, p. 1, doi. 10.3389/fonc.2023.1212788
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- Article
Effects of high temperature at anthesis on spikelet fertility and grain weight in relation to floral positions within a panicle of rice (Oryza sativa L.).
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- Crop & Pasture Science, 2015, v. 66, n. 9, p. 922, doi. 10.1071/CP14207
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- Article
A comparative study of early functional outcomes in undisplaced neck of femur fracture treated with partially threaded and fully threaded cannulated screw fixation in patients above 60 years age.
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- Pakistan Journal of Medical Sciences, 2023, v. 39, n. 5, p. 1531, doi. 10.12669/pjms.39.5.7330
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- Article
Diagnostic accuracy of cerebrospinal fluid adenosine deaminase in detecting Tuberculous Meningitis.
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- Pakistan Journal of Medical Sciences, 2018, v. 34, n. 5, p. 1215, doi. 10.12669/pjms.345.13585
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- Article
The pandemic paradox: domestic violence and happiness of women.
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- PeerJ, 2020, p. 1, doi. 10.7717/peerj.10472
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- Article
Nitrogen optimization coupled with alternate wetting and drying practice enhances rhizospheric nitrifier and denitrifier abundance and rice productivity.
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- Frontiers in Plant Science, 2022, v. 13, p. 1, doi. 10.3389/fpls.2022.927229
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- Article
ASPARTATE AMINOTRANSFERASE PLATELET RATIO INDEX AS A NON-INVASIVE PREDICTOR FOR ESOPHAGEAL VARICES.
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- Pakistan Armed Forces Medical Journal, 2019, v. 69, n. 2, p. 296
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- Article
NEUROSYPHILIS, EYES DON'T SEE WHAT MIND DOESN'T KNOW. AN OLD TREATABLE DISEASE WITH WHITE MATTER LESION JUST LIKE MULTIPLE SCLEROSIS IN A YOUNG PATIENT.
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- Pakistan Armed Forces Medical Journal, 2018, v. 68, n. 2, p. 423
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- Article
A Public Opinion about the Role of Pakistani Entertainment Channels in Accordance with the Ideology of Pakistan.
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- Pakistan Vision, 2018, v. 19, n. 2, p. 72
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- Article
Mediating Role of Individual's Ethical Belief in Determining the Influence of the Mobile Networks TV Advertisements on Moral Behavior of Youth in Pakistan.
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- Pakistan Vision, 2017, v. 18, n. 2, p. 146
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- Article
Investigating Binge-Watching Adverse Mental Health Outcomes During Covid-19 Pandemic: Moderating Role of Screen Time for Web Series Using Online Streaming.
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- Psychology Research & Behavior Management, 2021, v. 14, p. 1615, doi. 10.2147/PRBM.S328416
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- Article
Election Advertising Campaign as a tool for Opinion Building of voters of Lahore: An Analytical Study of Daily Jung & Nawa-i-Waqt.
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- Pakistan Journal of Social Sciences (PJSS), 2023, v. 43, n. 3, p. 441, doi. 10.5281/zenodo.8425201
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- Article
Comparative Analysis of the Public Service Advertisements Published in the Pakistani Print Media after the Earthquake 2005.
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- Pakistan Journal of Social Sciences (PJSS), 2018, v. 38, n. 2, p. 409
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- Article
Study of Gender Sensitive Reporting on Crime News in Dawn & Khabarain.
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- Pakistan Journal of Social Sciences (PJSS), 2014, v. 34, n. 2, p. 625
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- Article
Discourse Analysis of Coverage Regarding Drone Attacks: A study of Pakistani Print Media.
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- Pakistan Journal of Social Sciences (PJSS), 2013, v. 33, n. 2, p. 379
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- Article
EFFECT OF CLIMATIC VULNERABILITIES ON SUGARCANE PRODUCTION IN PUNJAB, SINDH AND KPK: A CASE STUDY FROM PAKISTAN.
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- Journal of Agricultural Research (03681157), 2021, v. 59, n. 3, p. 305
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- Article
CORRELATION OF CAREGIVERS' STRAIN WITH PATIENTS' DISABILITY IN STROKE.
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- Journal of Ayub Medical College Abbottabad - Pakistan, 2022, v. 34, n. 2, p. 326
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- Article
Impact of Critical Risks on the Major Constraints of Small Engineering Projects.
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- Mehran University Research Journal of Engineering & Technology, 2021, v. 40, n. 2, p. 415, doi. 10.22581/muet1982.2102.15
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- Article
Remodeling Digital Marketplace through Metaverse: A Multi-Path Model of Consumer Neuroticism, Parasocial Relationships, Social Media Influencer's Credibility, and Openness to Metaverse Experience.
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- Pakistan Journal of Commerce & Social Sciences, 2022, v. 16, n. 3, p. 337
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- Article
Leveraging Luxury Brands Purchase Intention through Cultural Congruent Assertive Advertising: A Cross-Cultural Experimental Evidence from Malaysia and Pakistan.
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- Pakistan Journal of Commerce & Social Sciences, 2021, v. 15, n. 1, p. 138
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- Article
TESTING COGNITIVE-EXPERIENTIAL THEORY: EFFECT OF ECONOMIC VS FEAR APPEALS ON PERCEIVED VALUE AND AD EVALUATION OF SAVING SCHEMES ADVERTISEMENTS AND MODERATION OF NEED FOR COGNITION.
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- Pakistan Economic & Social Review, 2017, v. 55, n. 2, p. 569
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- Article
Impact of Communication Infrastructure on FDI Inflows in Pakistan: Moderating Effect of Country Level Governance.
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- International Journal of Business & Economic Affairs (IJBEA), 2024, v. 9, n. 2, p. 57, doi. 10.24088/IJBEA-2024-92006
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- Article