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The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry.
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- Journal of Marketing, 2017, v. 81, n. 6, p. 1, doi. 10.1509/jm.14.0305
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- Article
Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 3, p. 111, doi. 10.1509/jm.15.0074
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- Publication type:
- Article