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Microfranchising in Base-of-the-Pyramid Markets: Institutional Challenges and Adaptations to the Franchise Model.
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- Entrepreneurship: Theory & Practice, 2011, v. 35, n. 3, p. 503, doi. 10.1111/j.1540-6520.2011.00446.x
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- Article
Adaptations to Knowledge Templates in Base-of-the-Pyramid Markets: The Role of Social Interaction.
- Published in:
- Strategic Entrepreneurship Journal, 2014, v. 8, n. 4, p. 303, doi. 10.1002/sej.1186
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- Publication type:
- Article
MITIGATING PRINCIPAL-AGENT PROBLEMS IN BASE-OF-THE-PYRAMID MARKETS: AN IDENTITY SPILLOVER PERSPECTIVE.
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- Academy of Management Journal, 2013, v. 56, n. 3, p. 659, doi. 10.5465/amj.2011.0336
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- Article