Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2428, doi. 10.1002/mar.21898
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- Publication type:
- Article
Works matching AU Sung, Eunyoung
Results: 6
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NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2306, doi. 10.1002/mar.21854
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- Publication type:
- Article
3
Augmented reality advertising via a mobile app.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 3, p. 543, doi. 10.1002/mar.21632
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- Publication type:
- Article
4
Even the Faintest Light.
- Published in:
- 2024
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- Publication type:
- Short Story
5
Motivators of Prestige Brand Purchase: Testing Cultural (In)stability of Measures Over Time Across the United States, Poland, and South Korea.
- Published in:
- Journal of International Consumer Marketing, 2020, v. 32, n. 1, p. 15, doi. 10.1080/08961530.2019.1642172
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- Publication type:
- Article
6
Twenty years after reunification: comparing young consumer decision-making processes for electronic products in the former East and West Germany.
- Published in:
- International Review of Retail, Distribution & Consumer Research, 2011, v. 21, n. 3, p. 251, doi. 10.1080/09593969.2011.578800
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- Publication type:
- Article