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Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework.
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 1, p. 23, doi. 10.1509/jimk.19.1.23
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- Article
Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending.
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- Marketing Science, 2020, v. 39, n. 1, p. 117, doi. 10.1287/mksc.2019.1174
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- Article
Why Do Salespeople Quit? An Empirical Examination of Own and Peer Effects on Salesperson Turnover Behavior.
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- Journal of Marketing Research (JMR), 2017, v. 54, n. 3, p. 381, doi. 10.1509/jmr.15.0485
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- Article
Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 6, p. 901, doi. 10.1509/jmr.14.0641
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- Article
Measuring and Managing a Salesperson's Future Value to the Firm.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 591, doi. 10.1509/jmr.13.0198
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- Article
Hospital Portfolio Strategy and Patient Choice.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 1, p. 53, doi. 10.1177/00222429231204247
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- Article
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis.
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- Journal of Marketing, 2023, v. 87, n. 3, p. 337, doi. 10.1177/00222429221130011
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- Article
What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 6, p. 93, doi. 10.1177/0022242919875688
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- Article