Found: 12
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Incorporating Choice Dynamics in Models of Consumer Behavior.
- Published in:
- Marketing Letters, 1991, v. 2, n. 3, p. 241, doi. 10.1007/BF00554129
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- Article
Tuning in and tuning out: media multitasking among young consumers.
- Published in:
- Journal of Consumer Behaviour, 2010, v. 9, n. 4, p. 316, doi. 10.1002/cb.320
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- Publication type:
- Article
AN EXPLORATORY CROSS-MARKET STUDY OF MOBILE MARKETING ACCEPTANCE.
- Published in:
- International Journal of Mobile Marketing, 2006, v. 1, n. 1, p. 4
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- Article
Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 4, p. 308, doi. 10.1016/j.intmar.2009.07.003
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- Article
The evolving role of the Internet in marketing strategy: An exploratory study.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 2, p. 6, doi. 10.1002/dir.20003
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- Publication type:
- Article
THE EVOLVING ROLE OF THE INTERNET IN MARKETING STRATEGY: AN EXPLORATORY STUDY.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 2, p. 6, doi. 10.1002/dir.20003
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- Publication type:
- Article
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 4, p. 133, doi. 10.1509/jmkg.2005.69.4.133
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- Article
Antecedents and Consequences of Information Technology Usage in NPD: A Comparison of Dutch and U.S. Companies.
- Published in:
- Journal of Product Innovation Management, 2008, v. 25, n. 6, p. 620, doi. 10.1111/j.1540-5885.2008.00326.x
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- Article
Determinants of IT Usage and New Product Performance.
- Published in:
- Journal of Product Innovation Management, 2007, v. 24, n. 6, p. 600, doi. 10.1111/j.1540-5885.2007.00274.x
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- Publication type:
- Article
Antecedents of consumer attitudes toward mobile marketing: A comparative study of youth markets in the United States and China.
- Published in:
- Thunderbird International Business Review, 2012, v. 54, n. 2, p. 211, doi. 10.1002/tie.21452
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- Article
Reflections on `A Meta-Analysis of Applications of Diffusion Models'.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 2, p. 247, doi. 10.2307/3152151
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- Publication type:
- Article
A Meta-Analysis of Applications of Diffusion Models.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 70, doi. 10.2307/3172552
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- Publication type:
- Article