Editorial: Next Steps for Frontiers in Marketing Science.
- Published in:
- 2022
- By:
- Publication type:
- Editorial
Works by Subramanian, Upender
Results: 12
1
2
Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysi.
- Published in:
- Marketing Science, 2013, v. 32, n. 2, p. 246, doi. 10.1287/mksc.1120.0752
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- Publication type:
- Article
3
Platforms: a multiplicity of research opportunities.
- Published in:
- Marketing Letters, 2015, v. 26, n. 2, p. 141, doi. 10.1007/s11002-014-9314-1
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- Publication type:
- Article
4
Collaborating in an Imperfect World.
- Published in:
- International Commerce Review -- ECR Journal, 2011, v. 10, n. 1, p. 46, doi. 10.1007/s12146-011-0063-2
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- Publication type:
- Article
5
Retail Buyer and Manufacturer Influence.
- Published in:
- Management Science, 2024, v. 70, n. 11, p. 8044, doi. 10.1287/mnsc.2021.01646
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- Publication type:
- Article
6
Are We Strategically Naïve or Guided by Trust and Trustworthiness in Cheap-Talk Communication?
- Published in:
- Management Science, 2022, v. 68, n. 1, p. 376, doi. 10.1287/mnsc.2020.3935
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- Publication type:
- Article
7
The Informational Role of Buyback Contracts.
- Published in:
- Management Science, 2021, v. 67, n. 1, p. 279, doi. 10.1287/mnsc.2019.3552
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- Publication type:
- Article
8
Your Uber Is Arriving: Managing On-Demand Workers Through Surge Pricing, Forecast Communication, and Worker Incentives.
- Published in:
- Management Science, 2019, v. 65, n. 5, p. 1995, doi. 10.1287/mnsc.2018.3050
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- Publication type:
- Article
9
Information Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness?
- Published in:
- Management Science, 2018, v. 64, n. 1, p. 474, doi. 10.1287/mnsc.2016.2617
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- Publication type:
- Article
10
Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites.
- Published in:
- Management Science, 2016, v. 62, n. 12, p. 3555, doi. 10.1287/mnsc.2015.2298
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- Publication type:
- Article
11
The Strategic Value of High-Cost Customers.
- Published in:
- Management Science, 2014, v. 60, n. 2, p. 494, doi. 10.1287/mnsc.2013.1771
- By:
- Publication type:
- Article
12
Competitive Consequences of Using a Category Captain.
- Published in:
- Management Science, 2010, v. 56, n. 10, p. 1739, doi. 10.1287/mnsc.1100.1211
- By:
- Publication type:
- Article